Digital Marketing Executive

We are Uniphar
Uniphar Group is a rapidly expanding diversified healthcare services business with a global footprint and a proud heritage in Ireland. Since Uniphar became a publicly listed company in 2019, the Group has grown organically and through a series of strategic acquisitions, which continue to strengthen Uniphar’s international reach. With a workforce of over 3,000 people spread across Ireland, United Kingdom, the Netherlands, the Nordics and the USA, Uniphar is a trusted global partner to pharma and medtech manufacturers, working to improve patient access to medicines and treatments around the world.

Uniphar provides outsourced and specialised services to its clients, leveraging the strong relationships with 200+ of the world’s best known pharmaco-medical manufacturers across multiple geographies, enabled by our cutting-edge digital technology and our expert teams. Uniphar is organised into three key divisions: Supply Chain & Retail, Medtech and Pharma. Within retail, we are Ireland’s largest Irish owned network of pharmacies with 136 stores across our Allcare, Hickey’s, and McCauley brands and support 139 independently owned pharmacies under the Independent Life Pharmacy brand and Allcare franchise brand. Our teams’ dedication to providing the best patient care has been acknowledged with a number of awards, such as the CXi Customer Experience, REI Excellence Top 100 Stores and several Irish Pharmacy News Awards of which we are hugely proud.

People & Culture at Uniphar

At the core of Uniphar Group is its people and our employees are the driving force of the business. Uniphar is passionate about hiring and developing high-potential individuals and giving them fast track, long-term careers.

Ethics and integrity sit at the heart of Uniphar’s culture, with our customers and patients integral to what we do and how we do it. We pride ourselves in being truly entrepreneurial, innovative, collaborative, with a strong problem-solving ethos. Everything we do is enabled by our people and as we continue to grow domestically and internationally, we become more diverse. This rich diversity fuels our business and enriches our culture.

Principal Duties And Responsibilities Main duties and responsibilities:

• Full ownership of the brand’s social media channels- content calendar, content creation, analysis and reporting.
• Manage influencer activity end-to-end.
• Manage email and SMS marketing.
• Proficient in creating engaging and compelling content for various channels, such as social media, blogs, newsletters, and press releases.
• Collaborate with internal teams and external partners to produce multimedia content.
• Ensure all content aligns with brand guidelines and resonates with the target audience.
• Social campaigns – Creation, monitoring and analysis of paid and organic campaigns on Facebook, Instagram and Linked In.
• Managing digital screens window content
• Ability to generate creative ideas to engage audiences and potential customers and patients to help drive KPIs.
• Contribute to overall digital marketing strategy.
• Copy writing for all digital marketing communications.
• Support and training for managing store local social media pages.
• Monthly reporting – KPI pack.
• Support the Strategic Marketing & Planning Manager where required
• Support the Life Pharmacy Territory Managers with digital marketing requests
• Prepare updates and present at the weekly WIPs and monthly cross functional team meetings.
• Monthly and ad hoc store visits required

Application Requirements:

• Minimum 2 years’ experience working in a brand/retail marketing role.
• 3rd level qualification in Marketing/Digital Marketing.
• A good understanding of the retail pharmaceutical market is an advantage, but not essential.
• Proficient in MS Office Suite (Word, Excel and Powerpoint), Desktop publishing (Photoshop) and Systems tools (Canva, Brandwatch or similar).
• Experience in social media analytics and other marketing measurement and performance techniques such as Facebook Ads Manager, Google Analytics.
• Digital marketing expertise and technical understanding of digital channels.
• Photography and Video editing skills are desirable.
• Full clean driver’s licence and access to own car as the role will involve travel to various locations around the country.
• Flexible and hybrid working with regular face to face interactions at the Group’s headquarters in Citywest (Dublin).
• Proficient technical skills in MS Office, Photoshop, Facebook, LinkedIn, Instagram
• Strong understanding of digital marketing and consumer trends.
• Displays in-depth knowledge and understanding of Social Media platforms and how each platform can be deployed in different scenarios to maximise engagement
• Work to deadlines and manage and deliver projects without supervision
• Possess good interpersonal and strong communication skills
• Strong sense of impactful and clear visuals/design in line with the brand and know how to work with designers to deliver this
• Excellent written and skills
• The ability to plan, organise and meet deadlines
• A demonstrated track record in planning and executing digital marketing campaigns
• Experienced in paid social media marketing
• Experience in creating and deploying content, end-to-end