We are seeking an ambitious and experienced Partner Acquisition Manager that will be responsible for the full partner recruitment cycle from initial outreach, pipeline generation, signing new partners, onboarding, and channel revenue generation.
The successful candidate will be responsible for identifying, converting and activating new promising partners for ActiveCampaign in the DACH region. This candidate will exhibit advanced wide-ranging experience within the marketing technology industry, in a partner or channel role, using in-depth professional knowledge to drive specific commercial outcomes for ActiveCampaign and our partner ecosystem.
What your day could consist of:
- Research the market in the designated territory to identify target companies who would be an ideal fit for the ActiveCampaign partner/channel program;
- Evaluate individual companies across specific criteria to judge compatibility and potential for partner performance (number of employees, number of customers in the install base, earnings per year, size in the program of a given competitor);
- Establish and develop contact with high-fit potential partners which could include Agencies, Consultants, IT Resellers, VAR’s, software and white-label companies;
- Lead with commercial teaching to discuss joint offers and joint opportunities, develop a joint GTM strategy and plan the execution;
- Convert potential partners to into our official Partner Program;
- Guide the partner to define an initial target list of customers and ensure they are able to position the solution/platform successfully in the marketplace;
- Set up the new partners to successfully grow, guiding them through the Onboarding process, the certified consultant program, helping them to navigate and sell using the partner tool set, and coaching them commercially;
- Be the liaison between the Partner and ActiveCampaign - engaging the key internal stakeholders and teams to handle the Partners' needs to succeed (Customer Org, Engineering, Marketing etc);
- Drive the activation motion with the partners in a 12-month window
- Collaborate with our Partner Growth team
- Cross-functional interaction with internal teams to enhance and develop processes related to partner acquisition
- Build and maintain an accurate pipeline and forecast of all activity, opportunities, and revenue
- Maintain an in-depth understanding of company products, industry trends, and competitive landscape.
What is needed:
- Fluent in German
- 5+ years of solution channel sales and/or partner management experience working in complex sales-cycles with demonstrated ownership of territory and account management, preferably within SaaS & Marketing Technology
- Experience with self generation of pipeline through close
- High level of urgency, ownership, and strong time management skills
- Positive attitude and willingness to try new things, strong work ethic and self motivation
- Ability to align technology solutions to complex, multi-stakeholder business problems and utilize strategic thinking skills to solve customer problems
- Track record of consistent over-achievement of quotas & revenue goals
- Passion for building long lasting customer relationships and working cross-functionally within a diverse team to deliver outstanding results
- Strong business acumen demonstrated in written and verbal communication skills
- Highly coachable and keen sense of self awareness
About ActiveCampaign:
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
- Comprehensive Health & Wellness: Top-tier benefits package that includes medical and dental benefits paid 100% by ActiveCampaign for you and your dependents, complimentary access to telehealth services, and a free subscription to Calm.
- Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
- Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance.
- Total Rewards:Pension scheme with matching up to 5% of your contribution, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, cycle to work scheme where you can purchase a bike and equipment tax free for cycling to work, and a four-week paid sabbatical with bonus after five years.
- Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.