Rásaíocht Con Éireann (RCÉ) / Greyhound Racing Ireland (GRI) is a commercial semi-state body responsible for the promotion, regulation, governance and development of the Irish greyhound racing industry. With a proud heritage embedded in Irish sporting and cultural life since 1927, GRI oversees a network of stadia and regional venues, delivering world-class racing, entertainment and hospitality experiences to audiences across the country.
Guided by a new Strategic Plan (2025–2029), GRI is focused on delivering a vibrant, sustainable and valuable industry through a renewed emphasis on community engagement, operational excellence, and commercial growth. Central to this strategy is the development of a dynamic commercial team to drive attendance, broaden public excitement, and unlock new revenue streams to ensure the long-term viability of the sport. A key element of the development of this commercial team is the recruitment of 3 Regional Sales Managers.
About the Role – Regional Sales Manager
The Regional Sales Manager is a senior commercial position within the organisation, reporting directly to the Group Stadium and Commercial Director. These roles are pivotal and at the heart of GRI’s growth strategy, responsible for leading proactive sales and business development initiatives across a regional cluster of stadia.
Acting as a key commercial ambassador for the organisation, the Regional Sales Manager’s will be instrumental in delivering GRI’s commercial objectives, re-establishing community and corporate relationships, and positioning the sport as a best-in-class entertainment and hospitality experience. These role’s offer the opportunity to shape the commercial direction of the industry during an exciting period of redevelopment and investment, including the recent revitalisation of the flagship venue, Shelbourne Park and significant upgrades planned across the national stadia network.
Primary Purpose of the Role:
To lead, develop and deliver proactive sales and commercial strategies across a regional cluster of Greyhound Racing Ireland stadia, driving attendance, revenue growth and community engagement in line with the GRI Strategic Plan 2025–2029. These senior roles will form a cornerstone of the commercial team and will have a significant impact in preparing and implementing the sales strategy to deliver sustainable commercial performance, rebuild community relationships and position GRI venues as vibrant, accessible and exciting sporting and entertainment destinations.
Assigned Regions & Venues:
- Dublin Region (Shelbourne Park): Shelbourne Park, Newbridge, Mullingar.
Key Responsibilities and Duties:
To lead, develop and deliver proactive sales and commercial strategies across a regional cluster of Greyhound Racing Ireland stadia, driving attendance, revenue growth and community engagement in line with the GRI Strategic Plan 2025–2029. These senior roles will form a cornerstone of the commercial team and will have a significant impact in preparing and implementing the sales strategy to deliver sustainable commercial performance, rebuild community relationships and position GRI venues as vibrant, accessible and exciting sporting and entertainment destinations.
Commercial Strategy & Delivery
In conjunction with the Commercial Director, develop and execute a comprehensive regional sales and business development plan aligned to the GRI Strategic Plan and annual commercial objectives.
Lead targeted sales campaigns across key customer segments:
Corporate Clients – driving hospitality, group bookings and corporate team-building opportunities.
Fundraising – developing partnerships with clubs, schools and charities to host fundraising events.
Showcase Events – Promoting GRI venues as the ideal location to host celebration and bespoke events on both race days and non-race days.
Community & Social Groups – positioning GRI as a vibrant, inclusive community destination.
Identify and grow new revenue streams including race-night and non-race day business, leveraging stadia as multi-use entertainment and hospitality assets.
Promote local accountability for attendance growth and customer satisfaction across assigned stadia.
Work closely with the marketing team to implement integrated campaigns, leveraging GRI’s unique entertainment and community value proposition.
Stakeholder & Community Engagement
Build and sustain strong relationships with community groups, sponsors, local businesses and community bodies to embed GRI stadia as vital parts of the community.
Lead outreach programmes that attract new audiences, including younger demographics, through tailored engagement activities.
Engage with both local and national tourism bodies to promote GRI venues to tourists and international visitors.
Represent GRI at networking events, trade shows, business forums and community activities to promote the brand and commercial opportunities.
Sales Operations & Performance Management
Manage and support on-site sales resources to deliver proactive engagement and achieve revenue targets.
Utilise CRM and reporting systems to track performance, pipeline and customer relationship management.
Prepare and present detailed weekly, monthly and quarterly sales performance reports with actionable insights.
Monitor market trends and adapt to maintain a competitive advantage.
Customer Experience & Retention
Collaborate closely with stadium operations teams to ensure seamless customer journeys from initial enquiry through to event delivery.
Drive initiatives to enhance the guest experience, increasing repeat business and positive customer sentiment.
Promote innovation in event formats and entertainment offerings to broaden appeal and increase attendance.
Strategic Alignment & Governance
Ensure all sales and commercial activity aligns with GRI’s four Strategic Pillars:
Animal Welfare & Transparency: Promote GRI’s best in class welfare standards as a core part of the brand narrative.
Organisation & Industry Sustainability: Deliver commercial growth to support long-term viability and reduced reliance on state funding.
Sport Access & Public Excitement: Develop initiatives that attract and retain audiences and build public enthusiasm for the sport.
Enhanced Operating Model: Contribute to operational health by driving efficiency, accountability and innovation in sales delivery.
Key Skills and Competencies:
Proven track record in senior sales or business development roles within leisure, hospitality, sports or entertainment sectors.Strategic thinker with the ability to translate commercial objectives into actionable sales plans.
Strong network development, relationship management and negotiation skills.
Experienced in managing teams and resources to deliver results across multiple venues.
Excellent presentation and communication skills with the ability to represent GRI at senior levels.
Proficient in CRM systems and sales analytics.
Full clean driving licence and willingness to travel extensively within the assigned region.
Qualifications & Experience:
Minimum 3+ years’ experience in a senior sales, commercial or business development management role.
Experience in hospitality/event sales, multi-venue management and community engagement.
Knowledge of sports, entertainment or event industries desirable.
Working Arrangements:
Full-time role (37.5 hours/week) with flexibility for evening/weekend work to meet business needs.
Hybrid working arrangements available.
Base locations: (Dublin) Shelbourne Park).
Benefits:
Competitive salary and performance-related incentives.
Flexible hybrid working options.
Opportunity to play a key role in the revitalisation and commercial growth of an iconic Irish sporting industry.
Professional development and career progression within a dynamic semi-state organisation.