The Role
Overview
The VOD Client Director will lead multiple VOD client accounts, guiding media teams through strategic programmatic planning and execution. This role champions innovation, collaboration, and operational excellence, with responsibility for delivering high-performance video advertising across platforms. A key emphasis will be placed on YouTube campaign strategy, delivery, and innovation, making this a pivotal leadership role for leading clients with significant investment in digital video.
Key Responsibilities
Strategy and Media Leadership
Commercial and Operational Oversight
People and Team Management
Client and Cross-Team Engagement
The VOD Client Director will lead multiple VOD client accounts, guiding media teams through strategic programmatic planning and execution. This role champions innovation, collaboration, and operational excellence, with responsibility for delivering high-performance video advertising across platforms. A key emphasis will be placed on YouTube campaign strategy, delivery, and innovation, making this a pivotal leadership role for leading clients with significant investment in digital video.
Key Responsibilities
Strategy and Media Leadership
- Own the VOD media strategy for tier 1 clients, with a particular focus on YouTube's role in delivering reach, engagement, and performance outcomes.
- Collaborate with Media and Planning teams to ensure BVOD & YouTube activity is aligned with broader campaign objectives.
- Develop high-quality, insight-led rationales for VOD campaigns, highlighting the value and performance capabilities of YouTube formats and audiences.
- Monitor market trends across YouTube, BVOD, and programmatic video to inform recommendations and maintain best-in-class approaches.
- Work closely with Google and platform partners to activate new YouTube features, beta tests, and innovation opportunities.
Commercial and Operational Oversight
- Manage budgets, pacing, and performance for YouTube and other VOD platforms using DV360, Converge DSP, and CM360.
- Lead the implementation of YouTube-specific billing, reconciliation, and campaign QA processes.
- Ensure campaign outputs meet client KPIs and audit requirements, with regular performance tracking and proactive optimisations. Build and maintain client specific performance frameworks for best in class execution.
- Maintain clear internal processes to guarantee accuracy and delivery across complex multi-platform video campaigns.
People and Team Management
- Manage and develop VOD Associates, Managers and Senior Managers, supporting their growth in BVOD and YouTube campaign delivery and platform fluency.
- Foster a culture of accountability, precision, and innovation across all programmatic video activity.
- Provide mentoring and support in strategy development, performance analysis, and campaign troubleshooting.
- Run regular development check-ins and support the wider adoption of YouTube best practices within the team.
Client and Cross-Team Engagement
- Act as the senior point of contact for clients on VOD campaigns, with YouTube performance and planning at the core of discussions.
- Present VOD results and insights at QBRs, strategy sessions, and performance reviews.
- Engage with channel planning, creative, and media leads to integrate YouTube effectively within holistic media strategies.
- Represent the agency at relevant industry events and client forums with a focus on thought leadership in programmatic video.
Your profile
Experience Required
Person Specification
- 7+ years experience in digital media with proven hands-on leadership in YouTube and VOD campaign management.
- Deep understanding of DV360, Google Ads (YouTube Ads), and Campaign Manager 360.
- Experience in managing large-scale YouTube campaigns across different objectives (awareness, action, consideration).
- Team management experience and a track record of developing talent in a fast-paced digital environment.
- Strong commercial acumen and comfort navigating complex media operations.
Person Specification
- Excellent communicator with a passion for explaining the unique strengths of BVOD and YouTube to clients and stakeholders.
- Strategic thinker with high attention to detail and a strong sense of ownership.
- Passionate about digital video and constantly seeking ways to improve and evolve delivery.
- Highly organised with the ability to manage multiple projects and team workstreams at once.
- Collaborative leader who values training, sharing, and continuous learning across teams.
Why us?
- Flexible and hybrid working
- 24/7 access to professional development through LinkedIn Learning along with career progression and mentoring
- The opportunity to work across a huge range of clients within so many different categories from sport, retail, food and drink, to alcohol, insurance, banking and so much more
- 21 days annual leave plus a day off on your birthday, company closure days at Christmas and early finish on bank holiday Fridays
- A company culture that promotes work-life balance
- Family-focused benefits including paid maternity and paternity leave as well as maternity phase back program, fertility treatment supports and paid pregnancy loss leave
- Access to mental health and well-being programs including paid health insurance for you and your dependents under 18
- Professional financial advice; employer contributory pension and life assurance
- Make a difference by joining our D&I, CSR, Green, Social or Great Place to Work committees; you’ll get an extra days leave for your efforts.
- And lots more …
Our industry relies on creativity and innovation – these are skills that are not bound by gender, race, ethnicity, religion, sexual orientation, membership of the Traveller community, marital or family status, disability, age, socio-economic background, or any other attributes. Core is committed to diversity in its workplace and is proud to be an equal opportunity employer.
We are also committed to providing reasonable accommodations to all applicants. If you need reasonable accommodation for any reason at any part of the interview process, please contact us and let us know the nature of your request and we will do our best to help.
Salary Range
€60,000-€70,000 DOE
About us
Core is Ireland's largest marketing communications company with over 400 people working across the key areas of marketing communications - research, data science, strategy, planning, creative development and implementation. We are now a collective of nine practices, working towards a single purpose - to expand the possibilities of what brands can achieve. At Core, we believe that change can move us forward and compel us towards new possibilities. Our wonderful people are at the centre of our success. It is essential that we keep building a high-trust working environment that supports our people and enables them to flourish. There is no magic formula for becoming a great place to work. Instead, it involves working together, through constant change, to match the personal dreams and ambitions of our people with the aspirations of the organisation.
Over the years, we have cemented our position as a great place to work, time and time again. Voted Agency Network of the Year for 2024. This year, we were again voted as one of Irelands Top 10 Best Workplaces by the Great Place to Work Institute for the 16th year consecutively.