Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Our ~800,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Within our Operations business, we are growing our Digital Inside Sales (DIS) team. Our transformational approach to sales brings clients the right combination of expert solution sellers and innovative technology, powered by data and insights. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners, and communities
Visit us at www.accenture.com.
POSITION DETAILS
JOB PURPOSE
Accenture, a global leader in professional services, is a trusted partner to the world's leading digital platform companies. Through our Digital Inside Sales team, we deliver innovative, scalable, and data-driven advertising sales support to variety of platform clients. We enable advertisers—ranging from small businesses to enterprise customers—to unlock the full potential of digital advertising platforms.
The Ad Sales Representative (ASR) plays a pivotal in managing and growing relationships with existing advertising clients, optimizing their ad campaigns, and driving incremental revenue. Operating within a dynamic, fast-paced sales environment, the ASR works as an inside sales specialist combining consultative selling, data analysis, and customer service to meet the strategic business goals of our clients and advertisers.
This supports different campaign types including Search Ads, Display Ads, Product Listing Ads (PLA), Product Category Ads (PCA), and Sponsored Ads, with the ultimate objective of driving platform adoption, advertiser success, and business growth.
The primary objective of the Ad Sales Representative is to provide full-funnel sales support to advertisers by:
- Managing pre-existing and newly onboarded advertisers across various campaign types.
- Delivering strategic consulting, product education, campaign diagnostics, and budget optimization advice.
- Responding to inquiries, resolving campaign-related issues, and upselling new features or products.
The ASR is responsible for driving customer satisfaction, increasing advertising ROI, and achieving key performance indicators (KPIs) in a hybrid sales and account optimization .
S AND RESPONSIBILITIES
A. Advertising Strategy & Optimization
- Analyze advertiser accounts to assess campaign performance across key metrics (e.g., CTR, CPC, CPA, CPM, ROAS).
- Recommend optimizations including keyword/ad group structuring, bidding strategies, targeting adjustments, and A/B testing.
- Leverage platform tools and features to improve ad delivery, conversion rates, and ROI.
- Propose strategic solutions to enhance campaign quality and efficiency (e.g., audience segmentation, budget reallocations).
B. Customer Relationship Management
- Build and manage long-term relationships with small- and medium-business advertisers.
- Conduct needs analysis to understand advertiser goals, challenges, and business models.
- Provide high-touch consultative support, acting as a digital marketing advisor.
- Monitor advertiser satisfaction and take proactive steps to ensure long-term retention.
C. Inbound & Outbound Sales Execution
- Handle inbound queries related to ad products, billing, targeting, and troubleshooting.
- Conduct outbound cold calls and follow-ups with existing clients to drive campaign expansions.
- Identify upselling/cross-selling opportunities and pitch value-added products or features (e.g., remarketing, shopping ads).
- Drive revenue growth through proactive lead qualification, engagement, and conversion.
D. Campaign Lifecycle Management
- Set up, activate, and monitor PLA, PCA, Sponsored Product, and Display ad campaigns.
- Collaborate with clients on ad creative development aligned with platform best practices.
- Manage daily campaign health checks and alerts to maintain account hygiene.
- Support transitions for newly contracted advertisers to active campaign management.
E. Reporting, Analysis, and Forecasting
- Create and deliver comprehensive performance reports with actionable insights.
- Track and manage pipelines, forecast revenue targets, and report progress on KPIs.
- Maintain accurate CRM data and sales documentation in accordance with company standards.
F. Cross-functional Collaboration
- Partner with marketing, technical support, and product teams to ensure campaign delivery excellence.
- Relay customer feedback to product and training teams to drive platform and process improvements.
- Participate in team-level planning, reporting, and business reviews with stakeholders.
SKILLS REQUIRED
A. Core Sales & Consultative Abilities
- Strong prospecting and cold-calling skills with a proven ability to influence purchasing decisions.
- Deep understanding of sales cycles, sales planning, and pipeline management.
- Skilled in needs analysis, objection handling, and value-based pitching.
- Proven ability to meet/exceed quotas and performance benchmarks in a high-volume sales environment.
B. Digital Marketing & Ad Platform Knowledge
- Sound knowledge of Google Ads, Amazon Advertising Console, Flipkart Ads, Meta Ads (FB/Insta), or equivalent platforms.
- Understanding of key ad metrics (CPC, CPA, CPM, CTR, ROAS) and optimization techniques.
- Experience in managing or advising on PLA, PCA, Display, Search, Sponsored Product, and e-commerce campaigns.
- Ability to identify inefficiencies in campaign performance and recommend evidence-backed changes.
C. Analytical & Technical Proficiency
- Advanced skills in campaign diagnostics and trend identification.
- Proficiency with spreadsheets, dashboards, and analytics platforms.
- Familiarity with CRM and lead management systems (e.g., Salesforce, HubSpot, Zoho).
- Comfortable navigating multiple digital tools, extensions, and ad systems simultaneously.
D. Communication & Client Engagement
- Excellent verbal and written communication, presentation, and storytelling skills.
- Ability to engage confidently with decision-makers, including C-level stakeholders.
- Strong interpersonal skills to build trust and credibility with clients and team members.
- Ability to tailor messaging to different audience personas and verticals.
OTHER SKILLS
Additional skills –
- Excellent communication and presentation skills, both written and verbal.
- Ability to assess customer needs and successfully pitch on value propositions.
- Ability to communicate effectively across various levels, including senior marketing leaders.
- Flexibility in switching between duties and assignments as per requirement.
- Experience working with CRM systems.
- Dependable, reliable with strong work ethic and time management skills.
EXPERIENCE AND QUALIFICATIONS
MINIMUM EXPERIENCE REQUIREMENTS
- 2+ years of experience.
- French level C1.
CLIENT TARGET MARKET EXP (REQUIRED)
- Demonstrated capability to expand revenue within your existing portfolio of clients.
- Proven success in identifying and securing new revenue opportunities through strategic up-selling to current advertisers.
- Strong track record of maintaining advertiser investment year over year.
- Ability to foster long-term advertiser engagement by positioning yourself as a trusted partner.
PREFERRED EXPERIENCE REQUIREMENTS
- 2+ years of work experience in sales, account management, customer support, marketing, or consulting.
- Experience with Digital Ads, online advertising, and other digital media platforms.
- Experience in advertising sales, media account management, successful client engagement and consistent business growth. Experience working against an assigned quota with a desire to exceed sales targets or sale KPIs.
- Experience in providing strategic advice to help advertisers get the best return on advertising investments.
- Experience working with CRM systems.
MINIMUM EDUCATION REQUIREMENTS
- Post-Secondary Degree (preferably in marketing or business or gained equivalent experience selling digital solutions for 2+ years).
- Native level of English (Language{s} necessary in market) -written and verbal- verified by testing where appropriate.
OPERATING MODEL (Hybrid)
- Flexibility to work up to 50% of time in office.
- Must reside within given boundary limits.
