Customer Journey & Messaging Strategist
Full-time · Remote or Dublin-based · Reporting to: CEO/Product Lead
About Voucher Connect
Voucher Connect helps hospitality and service businesses drive revenue and build loyalty through digital gift vouchers, prepaid bookings, and tailored customer experiences. Our tools are trusted by thousands of venues to sell smarter, grow faster, and deepen guest relationships.
The Opportunity
We’re looking for a strategic-yet-hands-on communicator to elevate the way we engage with customers — across onboarding, in-product messaging, outbound comms, and every key moment of their lifecycle.
This is a cross-functional role where you’ll collaborate with product managers, designers, marketers, and our CX team to ensure a consistent, clear, and conversion-optimized experience. You’ll start with auditing and improving real customer touchpoints — and evolve into a central voice guiding our tone, positioning, and journey strategy.
What You’ll Be Doing
Customer Journey & Messaging Strategy
- Map and audit the end-to-end customer journey (from acquisition to activation, retention, and beyond).
- Identify friction points, tone mismatches, and messaging gaps across channels.
- Define and refine key lifecycle stages and messaging objectives at each stage.
Tactical Content & Communication
- Review and improve onboarding emails, product tooltips, transactional messages, and lifecycle campaigns.
- Collaborate with marketing on messaging frameworks, value propositions, and feature rollouts.
- Work with product and CX to ensure help content and user communications are consistent, helpful, and conversion-minded.
Growth & Funnel Optimization
- Analyse activation rates and funnel conversion metrics; generate and test ideas to improve them.
- Contribute to A/B testing copy and journeys — particularly around onboarding and feature adoption.
- Suggest messaging and UX tweaks that improve clarity, drive action, and reduce confusion.
You Might Be a Fit If You…
- Have 3–5+ years in growth marketing, product marketing, or customer lifecycle roles, ideally in SaaS.
- Have experience shaping customer comms and journeys that convert, not just inform.
- Are a strong writer/editor who thinks deeply about tone, timing, and user context.
- Understand how to collaborate cross-functionally and get messaging aligned across teams.
- Bonus: Experience in hospitality tech, service businesses, or B2B2C SaaS is a major plus.
Why Join Us
- Direct impact: You’ll shape how thousands of customers experience Voucher Connect.
- Growth path: Room to evolve into a strategic leader in lifecycle, brand, or product marketing.
- Flexibility: Remote-friendly, with hybrid options in Dublin.
- Supportive team: Work closely with the CEO, product leadership, and marketing to make real change.
Job Types: Full-time, Permanent
Pay: From €40,000.00 per year
Additional pay:
- Performance bonus
Benefits:
- Bike to work scheme
- Company events
- Company pension
- Employee assistance program
- Food allowance
- Sick pay
- Unlimited paid holidays
- Work from home
Schedule:
- Monday to Friday
Experience:
- SaaS: 4 years (preferred)
Work Location: Hybrid remote in Southside, Dublin, CO. Dublin
Expected start date: 18/08/2025
