Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in strategy, analytics or insight-based product solutions.
- 1 year of experience working in customer relationship development, account management, media consulting, client/stakeholder management, or a similar role.
- Ability to communicate in English and Italian fluently to support client relationship management in this region.
Preferred qualifications:
- Experience in advertising, sales, marketing, consulting, or media.
- Knowledge of online marketing strategy and tactics; expertise in managing digital advertising campaigns with a focus on performance marketing
- Ability to build compelling narratives to successfully influence clients utilizing data and insights.
- Excellent project management skills with the ability to oversee multiple, simultaneous solutions, supported by internal teams.
About the job
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.As a Digital Marketing Strategist, you will be an expert in the analysis of our customers advertising activities and the markets in which they operate. You will craft recommendations for our customers and have an understanding of the market, industry, and business model of the companies you work with. You will anticipate how decisions are made, and explore the business needs of Google's clients, and explain how our product offerings can grow their business. You will set the strategy for how the advertising can reach the audience.Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video.
Responsibilities
- Collaborate closely with Account Managers/Account Executives to determine the optimal support for the client portfolio.
- Develop and apply knowledge of the market, industry, products, and tools in preparation to offer solutions for our clients business issues.
- Analyze data and trends in order to create meaningful insights for clients.
- Implement solutions, track performance, and optimize against advertiser goals.
- Report on key performance indicators and value delivered for customers. Create proposals to represent solution design around client goals.
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