Job Description:
National Beauty Distribution is a leading force in Ireland’s hair and beauty industry, specialising in brand management and distribution. We are proud to be the exclusive partner for a portfolio of high-profile global brands, trusted across salons, retailers, and clinics nationwide. Our business is structured across four key divisions — Professional Haircare, Prestige, Retail, and Aesthetics, allowing us to bring exceptional products and tailored support to every corner of the beauty industry.
Duties and Responsibilities:
Drive, create, manage, optimise and report on daily/weekly email channel performance.
Closely monitor and optimise automations to ensure ongoing engagement.
Meeting each customer at their stage in the lifecycle with relevant, timely content that supports retention and overall conversion.
Ensure the continued growth and optimisation of existing email lists and segments.
Analyse email list growth across all brands and make recommendations for improvement to the Head of Department.
Rework and optimise automated email flows to ensure we are maximising conversion and retention.
Work with our graphics department to create well-written copy and on-brand content that resonates with each brand's respective audience and list.
Work cross-functionally with our Graphic Designers, Marketing, Digital and Social teams to improve the layout of emails using best practices and proven email marketing tactics.
Develop and drive a long-term email marketing strategy to consistently improve performance and increase revenue across B2B and D2C sites.
Manage email lists and segments to optimise conversion, growth and brand alignment. A/B Test segments, lists, copy and content regularly and use data to identify areas of improvement and drive future email marketing strategy
Stay up-to-date with current marketing industry trends and email best practices.
Ideal Candidates Will Have:
2-3 Years of Email Marketing Experience
E-Commerce industry experience
Basic knowledge of HTML
Experience using ESPs like: Klayvio, Mailchimp, Kit and Shopify
Ideally product certified in Klaviyo
Strong copywriting and content experience
Strong ability to multi-task and prioritise
Comfort and experience dealing with members at all levels of the organisation
A good eye for design and brand, with Adobe Creative Suite experience, is a plus
A strong understanding of the relationship between site and email
