Lifecycle Marketing Manager (Fixed Term)

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. 

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent. 

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What's the opportunity? 

We’re on the hunt for a Lifecycle Marketing Manager to join our team on a 12 month Fixed Term Contract. The Customer Lifecycle Marketing team's mission is to convert, activate, expand and deepen customer usage of Intercom and Fin.

This role will own, build and deliver multi-channel campaigns that inspire customers to use more Intercom and Fin. Think product launches, nudges to drive product usage, impressive event promotions, and campaigns which help customers become more successful with Intercom and Fin (both self-serve and sales-led customers). If you’ve got a proven track record in marketing, with a clear AI-first outlook, and love using data and insights to shape your approach, we want to hear from you.

You’ll be part of a team that embodies Intercom’s core values and follows our Marketing Principles

What will I be doing? 

• Own and execute customer lifecycle campaigns. From strategy to copywriting to build and QA—manage everything end-to-end.
• Drive product adoption and expansion. Launch campaigns that increase product usage of Fin and the Intercom Suite.
• Write crisp, clear, customer-first copy. You’ll know what good messaging looks like, and you’ll live by Intercom’s Marketing Principles.
• Partner cross-functionally. Work closely with product marketing, product education, customer success, and growth teams to deliver cohesive messaging.
• Use data to personalize and optimize. Segment audiences, trigger campaigns based on behavior, and iterate based on performance.
• Use a multi-channel mix to reach users where it matters. Email or in-product messages, you’ll know the right medium for the message.
• Protect and uphold the brand. Ensure every touchpoint sounds and feels like Intercom.

What skills do I need? 

• 3–5 years of experience in lifecycle or customer marketing—ideally in SaaS, B2B, or AI.
• Hands-on, end to end campaign experience across email, in-product messaging, push/SMS
• Comfortable in a fast-paced, constantly evolving AI-first environment. You’re not intimidated by Marketing in an AI world.
• Strong copywriting and communication skills. You write like a human and cut through the noise.
• Proven ability to work cross-functionally with technical, product, and customer-facing teams.
• Confident using data to shape strategy and optimize results.
• You are positive and team-oriented

Bonus skills & attributes 

• Experience in SaaS or B2B environments.
• Proficiency with Fin and Intercom

Benefits 

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too 
• MacBooks are our standard, but we also offer Windows for certain roles when needed.

Policies 

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.  

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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