Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
We are looking for a Marketing Automation Coordinator to support and execute integrated demand generation programs. In this role, you will work closely with internal and external teams to create, optimize, report, and manage demand marketing automation initiatives.
As a member of Okta’s Global Marketing Automation team, you’ll help drive best practices throughout multiple types of marketing campaigns, build and define target audience lists, determine personalization strategies, launch emails, and build campaigns in Marketo and Salesforce, among other marketing technologies.
The ideal candidate for this role will have a strong passion for communication and identifying opportunities across marketing functions. To be successful in this role, you’ll need to balance the importance of operational infrastructure with global marketing initiatives and communicate to stakeholders the processes that tie these worlds together. You should be comfortable with handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans. If you are organized, analytical, and data-driven, interested in supporting various types of campaigns and emails, this is a great role for you.
Key Responsibilities include:
- Building custom Salesforce campaigns to guide and advise campaign performance.
- Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus required.
- Updating marketing campaign workflows as changes to business requirements dictate.
- Overseeing campaign setup and data flow from Marketo to Salesforce to ensure the integrations are activated for the right programs, and that lead and responses are routing and scoring properly across our tech stack.
- Monitor campaign performance, analyze key metrics, and provide regular reports on results and recommendations for improvement.
- Troubleshoot technical issues related to the marketing automation platform and integrations.
- QA existing programs to identify gaps in the process or data flow.
- Communicate with stakeholders on all Asana tickets.
You would be a great fit for this role if you have:
- 2+ years of experience in Database, Marketing Automation/Operations or similar.
- Subject matter expertise in email marketing best practices
- Proficiency in Salesforce, Marketo
- Experience with troubleshooting systems, processes, and data issues
- Impeccable attention to detail and committed to quality work.
- Strong project management skills are required
- Excellent written and verbal communication skills.
- Ability to prioritize and manage multiple projects/processes at one time
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- BS/BA or equivalent required
And extra credit if you have experience in any of the following!
- Marketo Certified Expert
- Experience in other common martech, like Outreach, Splash, Folloze, Litmus
- Marketing Automation, Campaign Operations or a similar role at a B2B, SaaS company
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
