Marketing Executive

Job Title: Marketing Executive

Responsible to: Group Marketing Manager

Main Purpose of Job:

We are currently recruiting for an experienced Marketing Executive to join Connolly Motor Group, with the marketing team. The role will be based in Galway.

The role:

To assist the marketing team to achieve and deliver on Group strategic marketing objectives. This role works closely with the Group Marketing Manager to ensure delivery of activities, campaigns events and requests through communication with Management team.

Role Responsibilities:

• Work closely with the marketing team and third-party agencies to coordinate Search and Paid Social campaigns
• Campaign Execution: Support the setup and execution of group marketing campaigns, ensuring alignment with overall business strategy and guidelines
• Performance Tracking and Reporting: Develop and track KPIs for campaigns, including engagement, lead generation, and conversions. Analyse insights, demographics, and success metrics and adapt strategies accordingly
• Social Media Management: Apply best practices across social media channels (Facebook, Instagram, Tik Tok, Linkedin, YouTube). Handle and forward online enquiries
• Content Creation & Management: Create high quality, engaging content across multiple formats (social media, email marketing, blog posts) and manage the content calendar across multiple sites
• Website and Content Updates: Regularly update company website with offers and fresh content, ensuring consistency with brand guidelines and strategy
• Propose new ideas and creative concepts to keep campaigns fresh and effective
• Maintain and monitor local press bookings
• Manage email and text campaigns within compliance with GDPR compliance
• Maintain and monitor budget working closely with Group Marketing Manager
• Produce quarterly marketing planners by brand in accordance with manufacturers requirements as directed by Manager
• Organise showroom and test events throughout the year, set up and attend show for marketing related activities
• Carry out all administrative duties in accurate and timely manner
• Ensure social media and other digital platforms are updated with current offers
• Carry out ad hoc marketing requirements and team cover as and when required and as directed by Group Marketing Manager to include attending events
• As part of the marketing team, you may be required to work in accordance with the operational needs of the company. This includes flexibility during company events and other marketing requirements
• Travel to Group events, across sites as per group needs

Skills and Competencies:

• 3rd Level qualification in marketing, digital marketing is essential
• Minimum 2-year marketing experience is essential (Digital Marketing is beneficial)
• Proven ability to create compelling content
• Expertise in social media advertising platforms
• Ability to innovate and solve marketing problems creatively
• Excellent Communication skills (Written, Oral, Listening)
• Creative mindset, in line with current trends essential
• Assertive, able to demonstrate confident negotiation and influencing skills
• Time Management skills
• Ability to work in a team and on own initiative
• Ability to work on own initiative
• Display a keen interest in Motor Vehicles
• Interested in working in a fast-paced environment
• Attention to detail
• Continuous improvement mindset
• Build strong interdepartmental relationships and pay close attention to other departments requirements.
• Present a consistently professional image to both internal and external customers, through attitude, behaviour and personal appearance
• Full Driving License is essential

Please note that the job description is a guideline and does not aim to detail every possible task and expectation. This job description may be subject to change and periodic review.