About Sinead Keary The Label
Sinead Keary The Label is an Irish fashion brand, founded in 2020 by Personal Shopper and Designer Sinead Keary. The first collection came to life after 12 years of working in luxury retail and with hundreds of personal shopping clients who repeatedly expressed that they had a wardrobe full of clothes and nothing to wear. Sinead set about designing a collection of luxury essentials to help form the foundations of a capsule wardrobe, acting like pieces of a jigsaw puzzle, enabling women to make better sense of their wardrobe. Sinead Keary The Label is now a leading design house for timeless luxury fashion essentials that have been thoughtfully created to empower women to feel stylish and confident with every outfit. Minimalism, femininity, fine fabrics, and perfect fit are all essential components of the label collection.
Role Overview
We are currently recruiting a Marketing Executive to join our growing team based in Sandyford, Dublin. This is an exciting opportunity for a motivated, creative, and hands-on marketer with 2–3 years of experience to grow their career within a fast-paced fashion brand. You will support the delivery of high-impact marketing campaigns, contribute to content creation, and collaborate across teams to help drive brand awareness, customer engagement, and online sales. You will work closely with the Marketing Manager, founder, and digital team, gaining valuable exposure to all areas of marketing, including campaign planning, influencer collaborations, content creation, social media, email marketing, and e-commerce support. The ideal candidate is highly organised, detail-oriented, and has a strong interest in fashion, branding, and digital marketing. This is a fantastic opportunity for someone ready to take the next step in their career with a leading Irish fashion label.
Core Duties Include:
- Support the execution of marketing campaigns across digital, social, email, and influencer channels, ensuring all activity is aligned with brand guidelines.
- Assist in content creation and planning across platforms such as Instagram, TikTok, and Facebook including scheduling, captions, video edits, and community management.
- Work with internal and external teams to coordinate photoshoots, product launches, and marketing initiatives.
- Manage influencer outreach, tracking campaign performance and curating user-generated content.
- Help maintain and update the Shopify CMS with product listings, content edits, and promotional banners.
- Support the planning and execution of email campaigns in Klaviyo from segmentation to reporting.
- Collaborate with the wider team on PR activities, events, and showroom appointments.
- Analyse and report on key campaign metrics across social, email, and digital ads.
- Stay up to date with digital trends, competitor activity, and emerging platforms to bring fresh ideas to the table.
- Assist with in-person and virtual event planning and coordination.
- Manage admin tasks related to marketing and communications.
Skills, Knowledge, and Experience:
- 2–3 years’ experience in a marketing, e-commerce, or content creation role, ideally within the fashion, beauty, or lifestyle space.
- Proficient in using social media platforms, especially Instagram, TikTok, Facebook, and Pinterest.
- Experience with Canva, CapCut, InShot, or similar content design tools.· Strong written and verbal communication skills with a keen eye for detail and tone of voice.
- Interest or experience in influencer marketing and UGC.
- Familiarity with Shopify or other e-commerce CMS platforms.
- Basic knowledge of Klaviyo or another email platform is a plus.
- A can-do attitude, with a flexible and proactive approach.
- Strong time management and ability to juggle multiple tasks.
- Excellent organisational skills and attention to detail.
- A passion for fashion, content, and storytelling.
Benefits: Why work with us?
- Competitive salary dependent on experience
- Excellent staff discount and seasonal gifted uniforms on Sinead Keary The Label
- Hybrid working
- On-site parking
- Be part of an enthusiastic, passionate, and creative team
- 33 days paid leave (inclusive of public holidays)
- Company pension
- Healthcare scheme
- Employee volunteer day
- Bike to work scheme
- Employee wellbeing programme
- 24/7 employee assistance programme
- Death in service benefit
- Long-term disability scheme
Schedule:
- Job Type: Full-time
- Monday to Friday.
- Work Location: Hybrid remote in Sandyford, Dublin.
- Application deadline: 15/08/2025
- Expected start date: ASAP.
Job Type: Full-time
Benefits:
- Bike to work scheme
- Company events
- Company pension
- Employee assistance program
- Employee discount
- On-site parking
- Sick pay
- Work from home
Schedule:
- 8 hour shift
- Monday to Friday
Application question(s):
- Will you commute to Sandyford, Dublin on weekly basis (Hybrid Role)?
Education:
- Bachelor's (required)
Experience:
- Marketing: 2 years (required)
Work authorisation:
- Ireland (required)
Work Location: Hybrid remote in South Dublin, County Dublin
Application deadline: 15/08/2025
