Marketing Executive

The Role:

As a Marketing Executive, reporting to the Group Sales and Marketing Director, you’ll support the Head Office commercial and on-site hotel teams’ function with website support and development, social media management, group event coordination and follow up, content creation to bespoke branded collateral.

Key Responsibilities:

• End-to-end organic social media management for JMK Group sites and individual Hotel sites within the group – including: content planning, content creation, community management, publishing and performance review
• Regular content ideation and creation for the channels: from shooting Reels to creating graphics and sharing Stories
• Writing appropriate and engaging copy for social media
• Community management and engagement (not including customer service queries)
• Working on various marketing projects outside of social, including PR activations and creating collateral for the individual hotels and JMK Group
• Develop and execute targeted social media and marketing campaigns to create excitement and buzz around the opening of the restaurant and bar concept.
• JMK Group website development, content management.
• Brand website – keep content up to date adhering to brand guidelines
• Third party site content management for Booking.com, Trip.com, Expedia etc..
• Work closely with the General Managers to align marketing efforts with operational goals and deliver a cohesive brand stories as well as upsell opportunities to customers.
• Drive loyalty schemes – JMK directly, brand loyalty – to support customer journey and growing market share
• Co-ordinate and execute trade shows and partner events, including any follow up post show. Attend and support at shows and conferences where the business dictates.
• Support the pre launch of any hotel openings, including website and social media creation, collateral, collaboration with any outsourced PR and Marketing Agency, plan and support hotel opening launch event.
• Create collateral both virtual, online and physical copy for JMK Group and individual hotels. Support any Sales Blitz requirements.
• Work with Sales/Revenue Managers to support SEO and Pay Per Click Campaigns – working with sites such as Koddi.
• Research and complete any appropriate awards.
• Attend any marketing training, webinars with brand and third parties, ensuring feedback is communicated to appropriate channels within the business.
• Support Owners/Directors with any additional tasks and requests.

Desirable Experience and Qualifications

• Minimum 2+ years’ experience in a marketing role (agency or in-house), in the hospitality and hotel industry.
• Confident in designing PowerPoint and Canva materials
• Website management and content creation
• Creative and organised, with great presentation skills
• Proactive, curious, and keen to learn within a fast-paced environment
• Fluent in English — additional languages are a bonus
• Able to commute to our beautiful Harrow offices 2–3 days per week and Ireland where required.
• Knowledge of social platforms and their algorithms including but not limited to Facebook, Twitter, Instagram and TikTok
• A vibrant flair for content creation, specifically for social media, websites and collateral creation
• The ability to work cross-functionally with different teams and brands to achieve shared objectives
• A strategically-minded approach with the view to bring the social channels, websites and online third party sites to new heights!
• Strong ability to work independently and be comfortable working within a dispersed team
• Previous experience in a social media or marketing role, ideally within the hospitality or lifestyle sectors.

Job Type: Full-time

Application question(s):

• Do you have previous hotel marketing experience?

Work Location: In person