Why Join Us?
At Mullan Lighting we specialise in innovative, high-quality lighting solutions for commercial, architectural, and residential projects. We're known for our strong client relationships, creative designs, and dedication to excellence!
We are seeking a strategic and performance-driven Marketing Insights & Optimisation Lead.
This role is ideal for someone who is data driven to improve overall engagement, conversions, and business results!
The ideal candidate will have strong analytical skills with a solid understanding of the full marketing funnel and has a proactive mindset when it comes to converting insights into action. You'll be responsible for ensuring our website and connected marketing channels optimise what’s working — all while contributing to wider marketing strategy and supporting the team with leadership-level thinking.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with company goals and sales targets
- Collaborate with product development, sales, and executive teams to align marketing initiatives with business objectives
- Own and optimise the performance of the company website to meet traffic, engagement, and conversion goals
- Use data and analytics tools to monitor performance, identify drop-off points, and implement improvements
- Collaborate across teams (brand, paid media, product, sales) to ensure consistent and effective user journeys from every touchpoint
- Build and report on KPIs — including conversion rates, lead generation, bounce rates, and user engagement metrics
- Identify gaps or under-leveraged areas across digital channels and propose strategies to capitalise on existing traffic and audience behaviour
- Support marketing management in leading strategic initiatives and ensuring projects are delivered through
- Contribute to marketing strategy across all touchpoints: paid media, organic content, CRM, email, social, and more
- Stay current on digital marketing best practices and tools
Qualifications:
- 4+ years of experience in digital marketing with a focus on website performance, analytics, or growth
- Proven track record of hitting marketing performance targets (traffic, leads, conversions)
- Ability to interpret data, create reports, and communicate findings
- Leadership qualities or prior experience mentoring or leading others
- A curious, test-and-learn mindset with the drive to improve and iterate
Nice to Have:
- Experience in B2B or high-conversion-focused environments
- Basic HTML/CSS understanding is a plus
- Paid Ad Campaigns knowledge
This role is fully onsite in Mullan Village, Monaghan.
Interested or want to learn more? Reach out to [email protected] to discuss further!
Job Types: Full-time, Permanent
Pay: From €33,000.00 per year
Benefits:
- Bike to work scheme
- Company events
- Employee assistance program
- Employee discount
- On-site parking
- Wellness program
Ability to commute/relocate:
- Mullan Village, Mullan, CO. Monaghan: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Salary expectations for the role?
Work Location: In person
