Revenue Growth Manager

Revenue and Growth Manager, Take Home Trade

Take our heritage into the future. Make way for tomorrow with Diageo.

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Guinness, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Johnnie Walker. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.

About the Function-

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role

It is essential that Diageo has best in class revenue management capabilities to deliver our NSV, market share and margin expansion goals. The Revenue Growth team is responsible for defining and designing the commercial strategy across all categories, translating our long-term trade and marketing strategies into actionable commercial plans that the sales teams implement. Working in partnership with category management, marketing, activation, innovation, commercial and finance, Revenue Growth Managers build winning commercial plans through the lens of channels – the plan that drives what, where and how we execute it - and performance manage the business against these set objectives and ensure that plans are constantly reviewed / optimised.  This team will build a data bank of M&E and understand the short- and long-term value of all discretionary customer investment, tasked with driving higher return on investment.

You’ll be involved in:

Support & drive the RGM strategy for the channel across the 5 key RGM levers.

• Commercial Planning – Input into Marketing Business Plans and Commercial Planning. Support the development of a commercial plan combining the needs of brands, channels, customer, our market share, and financial goals. Working cross functionally and in collaboration with the Irish leadership team to identify key battlegrounds and growth drivers for the year ahead.
• Strategic Pricing – Aid in the development and deployment of competitive, share winning and revenue growing pricing strategy including pricing, promo depth and frequency. Identify and lead the delivery of revenue and growth initiatives such as innovation value chains, customer pricing trees and duty modelling.
• Trade Investment - Support the commercial teams to develop investment business scenario's that deliver revenue and margin expansions and facilitate the approval process. Ensuring the appropriate governance and controls are in place for all customer investment and outstanding process, data and tools are available to support decision making.
• Performance Management. - Support performance management rhythm, working closely with finance, commercial and customer marketing to course correct the commercial plan in year. Monitor and evaluate the execution of the commercial plan, its impact and course correct to improve execution and performance trajectory where required.
• Measurement & Evaluation – Help to build a culture of M&E by ensuring robust pre and post M&E process and methodology in place. Loop findings back into commercial and customer plans.
• Sprints – Support RGM sprints to define revenue and margin enhancement opportunities around pack, price, promotion, channel and embed into the commercial plans working closely with the Category Strategy & Development, Shopper, Consumer and Customer marketing.
• Capability - Drive capability and understanding of RGM across the organisation.

About you

We’re seeking a resilient, growth-minded leader with a strategic and creative outlook who can generate impactful ideas, influence collaborators, and remain calm under pressure. A collaborative team player, with the ability to build strong relationships to bring others along in achieving shared goals.

• Strategic and Analytical 5+ years in FMCG with cross-functional experience in sales, category, or commercial strategy. Strong Expertise in P&L levers and management and a proven ability to derive insights, identify growth opportunities, and manage risks within dynamic environments. Commercial Strategy & Planning / RGM experience a plus.
• Results focused Leadership: Self-starter with a strong sense of ownership and accountability, able to navigate complexity, prioritise effectively, and distil complex information into clear, actionable plans for broad audiences.
• Influence & Collaboration: Exceptional relationship-building and communication skills, with experience in influencing a range of internal and external partners, including senior leaders. Adept at working within a matrixed structure and rallying cross-functional teams. Exercise confidence in developing insights, seeking opportunities while managing risks.
• Adaptability & Problem Solving: Thrives in ambiguity and fast-paced settings, using critical thinking to solve problems and maintain focus on delivering results amid change and uncertainty.
• Time Management & Prioritization: Skilled at balancing multiple priorities in a fast-paced environment, effectively organizing workload to meet tight deadlines, and making decisive choices to ensure high-impact tasks are completed first. Able to adapt plans as priorities shift while maintaining focus on key business objectives.

Flexible Working Statement-

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re

supported to manage your wellbeing and balance your priorities from day one.

Diversity Statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. 
This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. 

 
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. 

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.