Senior Marketing Business Partner

Are you interested in expanding marketing effectiveness on a large scale? Here is your opportunity to shape a full-funnel performance strategy and act as the vital link among Marketing, Sales, and RevOps.

We’re looking for a Senior Marketing Business Partner to join our Revenue Operations team in Helsinki or Dublin.

In this role, you will…

1. Be a strategic partner to Marketing leadership, enabling smarter, faster decisions with clear data and actionable insights
2. Own the full-funnel performance strategy and infrastructure that turns marketing activity into measurable pipeline and revenue

Yur day-to-day work and responsibilities include…

Full-Funnel Measurement & Optimization

1. Build and maintain visibility into the marketing funnel, from visitor to MQL, SQL, and pipeline
2. Identify conversion bottlenecks and propose optimizations across campaigns, pages, CTAs, and lifecycle stages

Analysis & Business Reviews

1. Conduct analysis of marketing performance using web analytics, campaign data, funnel progression, and conversion trends
2. Own the cadence of Marketing Business Reviews (MBRs, QBRs), delivering insights and recommendations to leadership

Database & Communication Governance

1. Oversee database management and ensure campaign readiness through clean, structured contact data
2. Manage and align communication cadences across Marketing, Sales, and Customer for Life (C4L)

Scoring Models & Automation

1. Develop and refine lead and account scoring models using firmographic, behavioral, and intent signals
2. Ensure scoring models align with sales-readiness and campaign strategy

System Integration & Attribution

1. Manage HubSpot–Salesforce integration and ensure smooth lead handoffs and campaign attribution
2. Define and maintain attribution logic, dashboards, and reporting that clarify what’s driving pipeline

Marketing Infrastructure & Data Governance

1. Ensure consistency in campaign tagging, UTM governance, and reporting across platforms
2. Partner with Marketing Ops and RevTech to automate processes and scale performance analytics

This position is for you if you have…

1. 3–6 years of experience in Marketing Operations, GTM Strategy, or Revenue Operations in a B2B SaaS or tech environment
2. Highly developed analytical capabilities with experience in overseeing dashboards, business assessments, and performance analysis
3. Proficient in utilizing tools like HubSpot, Salesforce, Clearbit, Segment, or comparable platforms
4. A deep understanding of demand generation, funnel strategy, and lifecycle marketing
5. Experience with lead scoring, attribution frameworks, and campaign automation
6. Effective skills in managing stakeholders and a mindset guided by data analysis for making informed choices

Benefits we offer…

1. A comprehensive salary package that includes equity options
2. Great work equipment, and home office allowance for those working in our fully remote locations
3. Health care benefits and leisure time insurance
4. An annual 1000 euros of personal learning budget
5. Sports and well-being allowance

Benefits may vary depending on location. 

Hear why our team likes it here at supermetrics.com/careers/life-at-supermetrics.

#LI-Remote / #LI-Hybrid #LI-FullTime #LI-MiddleToSeniorLevel

Supermetrics is committed to providing a welcoming and inclusive workplace for all. We believe that a diverse workforce is a strong workforce, and we are dedicated to creating an environment where everyone feels valued and respected.

If you require any reasonable accommodations during the application or interview process, please do not hesitate to let us know. You can reach us at [email protected] All requests for accommodation will be kept confidential.

Join us on our mission to make data a marketing superpower

Supermetrics is a frontrunner in data integration technology, with 15% of global advertising spend reported through our products. 

We help marketers turn their data into insights that improve business results and predict the best next step. Our technology streamlines marketing data for over 200,000 businesses through a network of agencies and customers like Shopify, HubSpot, and Nestlé.  Since our founding in 2013, we've grown profitably to reach 750K+ users and over 60M€ in annual recurring revenue.

We're a team of 360+ growth-minded people from diverse backgrounds. Together, we make a multicultural, resourceful, and collaborative team.

Supermetrics operates on trust, transparency, and a keen customer focus. Forward-looking and action-oriented, we work hard to raise the bar in our industry. As team players, we help each other and win together.

We're hiring for a diverse, skilled, and collaborative team and building an inclusive workplace where everyone is treated fairly and respectfully.

It all started with a Google t-shirt... Read the rest of our growth story at supermetrics.com/about.