The Senior Associate, Event Marketing will play a pivotal role in managing the branding and marketing efforts for events, reporting directly to the VP of Events. This position requires a blend of creativity, design expertise, collaboration, communication, and analytical skills to effectively enhance the brand's presence and engagement at events.
Key Responsibilities:
- Booth Design: Develop engaging event booths that adhere to brand guidelines and captivate attendees, ensuring a memorable and impactful presence at each event.
- Brand Activations: Create and manage brand activations in collaboration with content, design, and digital teams to enhance brand presence and engagement with target audiences.
- Branded Merchandise Oversight: Oversee the selection, design, and inventory of branded merchandise to ensure alignment with brand identity and enhance brand recognition.
- Collateral Management: Create and manage event collateral, including brochures, flyers, and speaking cards, to support event objectives and provide valuable information to attendees.
- Social Media Coordination: Work with the social media team to write, design, and share social media posts that promote events, increase awareness, and drive engagement.
- Invitation Management: Create and manage invitations, reminders, and thank-you emails to ensure effective communication with attendees and enhance the overall event experience.
- Performance Reporting: Identify, track, and report on performance metrics for event marketing campaigns to assess effectiveness and inform future strategies.
- Post-event Campaigns: Implement campaigns to nurture and strengthen relationships with event attendees, fostering long-term engagement and loyalty.
- Operational Contribution: Update tasks in Monday.com, contribute to briefing documents, build proposals, and present on calls related to event marketing, ensuring seamless execution and collaboration across teams.
Qualifications:
- Proven experience in event marketing, branding, or a related field.
- Strong creative and design skills with the ability to develop engaging marketing materials.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Analytical skills to track and report on performance metrics and inform decision-making.
- Proficiency in using marketing tools and platforms, including social media and project management software like Monday.com.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
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