Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in digital media, sales, marketing, or product roles.
- 2 years of experience in data management or its integration into media buys.
- Experience working with digital organizations.
- Ability to communicate in German fluently in order to work with stakeholders in this region.
Preferred qualifications:
- Experience in data integration and media/attribution strategy.
- Experience in business development and client relationships.
- Experience in advanced data analysis and web analytics/Search Engine Optimization (SEO), or digital advertising such as programmatic media and advanced search marketing.
- Knowledge of Google media platforms and Google advertising solutions including Google Ads, Google marketing platform, Search Ads 360, Display and Video 360.
- Knowledge of value proposition and core capabilities for Google Analytics 4.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
New Product Solutions is the link between Google’s Product and Sales organizations. We turn product innovations into client solutions that enable our customers to get the most out of Google’s advertising products and the web. We partner with Sales team members in building the strongest commercial strategy, and we equip customer-facing Googlers with essential product expertise. We are fascinated by all things digital and passionate about shaping the quickly evolving world of online advertising.
Responsibilities
- Drive adoption strategies for first-party data projects, enabling customers to collect, segment and integrate data using Google AI.
- Lead digital transformation initiatives by guiding clients to enhance marketing outcomes through first-party data and machine learning, while collaborating with cross-functional Google teams.
- Recommend technical solutions covering Google Analytics, tag management, Google Cloud/BigQuery data systems and Search Ads 360 (SA360)/Display and Video 360 (DV360)/Google Ads and API integration.
- Optimize client portfolios by implementing industry-leading measurement solutions for media performance.