Business Development Lead

FlowForma
€57,969 - €73,402 a year
Dublin
Full time
1 day ago

About the role:

We’re looking for a high-performing Business Development Lead to supercharge our inbound and outbound pipeline generation. You’ll be responsible for developing and executing smart, strategies that engage decision-makers and convert MQLs into high-quality opportunities.


As a senior member of the growth function, you’ll collaborate closely with Marketing and Sales and use cutting-edge tools
to work smartly.


This is a hands-on, player-coach role, perfect for someone who thrives at the intersection of sales, technology, and strategy.


Main Responsibilities:

  • Personally engage and qualify inbound and outbound leads using LinkedIn, Warmly, HubSpot, and other tools to consistently meet individual opportunity creation targets.
  • Coach and support the team in executing smart outreach strategies, leveraging personalization, AI-assisted messaging, and social selling to hit collective pipeline goals.
  • Design, document, and refine outbound playbooks and cadences to ensure scalable, repeatable success.
  • Collaborate closely with Marketing to align messaging, optimize campaign follow-up, and provide actionable feedback on lead quality and conversion trends.
  • Continuously analyze performance data to optimize tools, messaging, and workflows across the team.
  • Own team reporting, track and report weekly, monthly, and quarterly KPIs and SAO performance to Sales and Marketing leadership.
  • Lead, train, and develop Market Response Executives, providing hands-on coaching, skills development, and structured onboarding for new hires.
  • Conduct regular performance reviews, setting clear goals and development plans for each team member.
  • Motivate and inspire the team to meet and exceed targets, fostering a culture of accountability and continuous improvement.
  • Proactively identify new processes, tools, and techniques to improve outreach efficiency and pipeline generation.
  • Act as the voice of frontline outreach, bringing campaign insights back to Marketing for continuous improvement of lead generation efforts.

Experience:

  • 3+ years in a BDR/SDR/Inside Sales role, with at least 1 year in a leadership or mentoring capacity.
  • Proven track record of hitting or exceeding opportunity creation targets.
  • Strong experience using HubSpot (or equivalent CRM), LinkedIn Sales Navigator, and outreach automation tools.
  • Familiarity with tools like Warmly, Cognism, Lusha, Apollo, or similar is a plus.

Skills & Mindset:

  • Passionate about tech, modern sales methods, and AI-powered selling.
  • Naturally curious, analytical, and data-driven.
  • Excellent communicator, both written and verbal.
  • Comfortable building and running inbound/outbound cadences from scratch.
  • Confident in giving feedback, coaching, and motivating others.
  • Highly organized and self-directed with strong time management.

Education:

  • A relevant degree, or relevant experience

Bonus Points for:

  • Experience in B2B SaaS Sales or technology sales
  • Experience in using AI to for scaling outreach

What we offer:

  • A fast-paced, innovative, and supportive work environment.
  • The chance to shape and scale a modern revenue engine.
  • Access to the latest tools in AI, automation, and sales tech.
  • Ongoing coaching, development, and leadership opportunities.
  • Competitive salary + performance-based incentives.

Apply
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