Category Manager

Job Title: Category Manager

Location: Dublin or Belfast

About the role:

The Category Development Manager will spearhead the development and execution of a multi-year roadmap aimed at driving significant category growth across various channels and customers. This role requires strategic ownership, cross-functional collaboration, and a data-driven approach to ensure Diageo Ireland remains at the forefront of industry practices.

About You:

• An innovative leader with a proven track record of developing and landing category growth strategies within the FMCG industry.
• A strategic approach and ability to navigate complex market dynamics which will enable this role to develop and implement differentiated growth roadmaps that drive significant market share gains.
• Strong analytical skills, using this leverage insights and data to inform decision-making and optimise performance.
• Collaborative nature allowing this role to lead cross-functional teams effectively, aligning diverse collaborators around common goals.
• An ability to foster innovation, ensuring that product pipelines are both insightful and aligned with market realities.
• Experience in managing customer relationships across varied channels which will equip the individual in this role with the skills needed to influence and drive category priorities.
• As a future-fit leader, this role will be committed to continuous learning and applying global practices to maintain Diageo Ireland's competitive edge. Passionate about at nurturing talent, creating an environment where individuals can thrive and reach their full potential.
• A passion for excellence and ability to inspire others make you an invaluable asset in leading Diageo's category growth agenda!

Role Responsibilities:

• Strategic Roadmap Development: Lead the creation of a differentiated 3+ year category growth strategy tailored by customer and channel.
• Performance Management: Oversee in-year category performance, identifying necessary course corrections to achieve targets.
• Cross-Functional Leadership: Guide a cross-functional team to align on annual priorities during customer range reviews, collaborating closely with Revenue Growth Management (RGM) to optimize assortment management.
• Innovation Partnership: Drive the category growth agenda with the innovation team, ensuring that the pipeline is aligned with insights and market realities.
• Insight & Data Utilization: Develop an insight-centric reporting suite to inform the design, differentiation, and delivery of category plans across channels.
• External Insight Leadership: Lead external category insight initiatives using an "Outside In" approach.

Future Fit Leadership:

• Integrate global FMCG industry findings to maintain Diageo Ireland's position as a leader in best-in-class Category Development practices.
• Manage diverse collaborators across varied channels and customer landscapes to lead and influence effectively.
• Foster talent development within teams to ensure a robust future talent

Key Performance Indicators

• Accountable for LAD Market Share Delivery across Island of Ireland (IOI).
• Winning Range Reviews:
• Delivering weighted and numeric distribution growth
• Gaining share of shelf
• Improving shelf location of key brands, SKU’s and formats

What We Offer:

• A truly flexible, inclusive workplace where you can do your best work – your way.
• A competitive salary, bonus, and benefits package that supports your lifestyle and goals.
• An excellent family leave policy and a commitment to work-life balance.
• Access to market-leading development, leadership coaching, and career growth opportunities.
• And, of course, some of the best colleagues in the business.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.