Mount Juliet Estate, a Marriott Autograph Collection, is a 5* Resort, set in 500 acres of rich and historic Irish countryside. Whether it is the elegant grandeur of a magnificent Georgian Manor House or the chic sophistication of Hunter's Yard, our two residences draw on centuries of local Irish heritage to weave a rich tapestry of vibrant stories. We are proudly certified as a Failte Ireland Outstanding Employer, and we warmly welcome you to add your own experience to Mount Juliet Estate's ever evolving story.
We are currently recruiting for a innovative and creative Digital Marketing Manager.
PURPOSE OF THE ROLE:
To work closely with the Director of Sales and Marketing, to create and deliver the Digital Marketing Strategy for the Estate.
KEY RESPONSIBILITES:
- Manage digital advertising campaigns, including pay-per-click (PPC), display advertising and PMAX to drive traffic and conversions. Monitor advertising budgets and ROI, adjusting strategies as needed for optimal performance.
- Manage and grow the hotel's presence on key social media platforms (e.g., Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn) to build a strong online community.
- Create and implement social media campaigns to promote overnight stays and promotions.
- Maintenance of the hotel website. Optimise and update content to improve search engine rankings.
- Develop engaging and compelling content for the hotel's website, social media platforms, and other digital channels.
- Develop and execute targeted email marketing campaigns to engage with existing and potential guests.
- Manage business listings on OTAs and partners to promote the estate.
- Assist in the development and creation of new hotel printed and digital brand collateral across the estate.
- Utilise analytics tools to track and analyse key performance indicators (KPIs) for all digital marketing efforts.
- Stay abreast of industry trends and emerging digital marketing technologies to ensure the hotel's competitiveness in the market.
- Flexibility to support departments as requested.
IDEAL CANDIDATE:
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Proven experience in digital marketing, preferably within the luxury hospitality industry.
- Familiarity with Luxury Branding
- Strong understanding of digital marketing channels, tools, and best practices.
- Exceptional written and verbal communication skills.
- Experience with WordPress is preferable.
- Proficiency in SEO, SEM, social media advertising, and email marketing.
- Creative thinking and a keen eye for design aesthetics.
- Analytical mind-set with the ability to interpret data and derive actionable insights.
Mount Juliet Estate Team Member Benefits Include:
- Employee Assistance Program
- International Hotel discounts
- Staff Meals
- Uniform
- Training & Continuous Professional Development
- Complimentary Health Club Access
Why Join our team?
- Be part of an award-winning, certified Best in Hospitality, globally recognised luxury hotel.
- Collaborate with a passionate and dynamic team dedicated to excellence.
- Enjoy competitive compensation, benefits, and opportunities for professional growth.
- Shape the future of an iconic brand while creating unforgettable guest experiences.
This is an excellent opportunity for an experienced individual to progress their career within a 5* Luxury Estate with a supportive and ambitious employer. We look forward to hearing from you!
Mount Juliet Estate is an Equal Opportunity employer.