E-Commerce & Digital Marketing Manager
Full Time / Part Time
Golden Discs Group – Hybrid, Dublin 2
Salary: Competitive
Own the online presence of Ireland’s largest entertainment retailer and take two iconic brands – Golden Discs and Vinyl8 – to the next level.
About Us
Golden Discs has been entertaining Ireland for over 60 years. We’re more than just a retailer – we’re a part of the nation’s musical DNA. From vinyl records and chart-topping albums to pop culture merchandise, film, and collectibles, we offer a unique blend of nostalgia and new-release energy both in-store and online. Alongside our heritage brand, Vinyl8, our specialist global vinyl store. We’re on an ambitious growth journey – and our e-commerce channels are central to that vision.
The Opportunity
We’re looking for an experienced, commercially driven E-Commerce & Digital Marketing Manager to own and grow our online business. This is a leadership role with full responsibility for digital strategy, trading performance, promotional planning, and customer experience across Golden Discs and Vinyl8.
You’ll lead a small in-house team, manage external agencies, and work closely with our senior leadership to deliver ambitious sales growth targets.
What You’ll Do
- Lead and build the digital strategy for both brands, to support expected growth metrics.
- Collaborate with the team – creating compelling campaigns that excite our music-conscious community and drive sales.
- Build and manage a robust mar-tech stack (SEO, SEM, paid social, email/CRM, affiliates) and agency partners to maximise ROI.
- Oversee online merchandising – ensuring product listings, imagery, and descriptions are accurate, engaging, and optimised for conversion.
- Optimise the customer journey across our Shopify stores – improving UX, conversion rates, AOV and customer retention strategy.
- Devise and implement segmentation and personalisation strategies across channels to drive sales
- Establish and manage affiliations via agency ensuring performance success and brand fit
- Leverage analytics via GA4, Klaviyo, and other tools to report on performance and identify opportunities.
- Collaborate cross-functionally with retail operations and marketing to deliver a seamless omnichannel customer experience.
About You
This is not an operational role, we are looking for someone with long-term vision and an ability to plan and achieve that vision. You’re a strategic thinker who can roll up your sleeves and execute. You’re equally comfortable in a campaign brainstorm, analysing performance data, or negotiating with an agency.
Must-haves:
- 3+ years’ experience in a senior e-commerce role, ideally in retail or entertainment.
- Proven record of driving significant online sales growth.
- Hands-on experience with Shopify, Klaviyo, GA4, and Meta Ads Manager.
- Strong understanding of SEO, PPC, paid social, email marketing, and on-site merchandising.
- Data-driven approach with excellent analytical skills.
- Leadership experience managing people and agencies.
Bonus points for:
- Passion for music, film, or pop culture.
- Experience in a multi-brand or international retail environment.
What’s in It for You
- Competitive salary + performance bonus.
- Hybrid working from our Dublin 2 HQ.
- Generous staff discounts on Golden Discs & Vinyl8 products.
- Opportunities for career progression as our digital business expands globally.
- Work in a creative, collaborative, and passionate team in one of the most exciting industries in the world.
How to Apply
Send us your CV and a short cover letter telling us why you’re the perfect fit. We’re keen to hear from driven, results-oriented candidates ready to make an impact.
Job Types: Full-time, Part-time
Benefits:
- Employee discount
- Flexitime
- Work from home
Application question(s):
- Can you work 2 days per week in Dublin City?
Experience:
- E-Commerce: 2 years (required)
Work Location: In person