Your mission
We want savvy graduates who are ready to make their mark in the drinks industry.
Craft your sales skills in a place that celebrates uniqueness, promotes teamwork, and where the team work hard and play hard. Cool challenges, even cooler culture – this is the spot for ambitious grads who crave the excitement and adrenaline of closing the sale. Join us and be a trailblazer in the sales game of tomorrow!
Responsibilities:
Overseeing a dynamic portfolio of On-Trade accounts within a designated geographical area, with a focus on outlets aligned with the business brand segmentation model.
Key Internal Relationships:
- Country Manager
- Key Account Managers
- Business Development Managers
- Brand Managers
- Supply Chain
- Finance Team
To enhance distribution and boost the rate of sale for a collection of globally acclaimed, award-winning spirits brands within the Irish On-Trade. This is achieved through strategic selling techniques, commercial acumen, and the implementation of activation programs in key outlets. The goal is to recruit consumers, enhance distribution and visibility, and place a strong emphasis on driving sales-out and consumer engagement.
Key Responsibilities & Critical Success Measures:
- Independently manage a core set of accounts within a territory to execute the On-Trade brand building plan and activation program, incorporating initiatives like Perfect Serve, Sampling, Tailored Competitions, and Menu Presence.
- Meet Key Performance Indicators, including Daily Call-Rate, Distribution Growth, Rate of Sale Growth, and Volume Targets.
- Conduct brand training modules for trade professionals, utilizing Brand Managers and Sales Managers when necessary.
- Record relevant outlet information through provided technology to track activation and deliver presentations.
- Manage budgets to achieve KPI targets related to Pouring Accounts, Menu Presence, Listings, Activation, Incentives, Distribution, New Business Development (NBD) growth, and Rate of Sale (ROS) acceleration.
- Identify opportunities through market intelligence and customer networking to target the right consumers.
- Plan and manage the workday efficiently to ensure coverage during critical trading hours, while staying within a reasonable commuting distance from the central area.
- Ensure customers are equipped to serve and promote the brand to consumers, fostering a champion/ambassador role.
- Develop strong relationships with key wholesalers.
- Complete all administrative requirements on-time and in full.
- Planning & Organizing: Demonstrates the ability to plan, organize, and execute activities using initiative.
- Communication: Expresses oneself clearly and compellingly in both individual and group situations.
- Customer/Consumer Commitment: Exhibits a high level of commitment to providing quality service to both internal and external customers.
- Structure: Routinely follows a proven winning sales method while flexing personal style.
- Business Awareness: Comprehensive understanding of the business area and its impact on the wider organization.
- Self-Awareness & Development: Displays an appetite for personal growth, developing skills to maximize potential, and achieving career ambitions.
- €35,000 per annum
- €12 lunch allowance per day
- Company vehicle
- Company phone
- Fuel Card
Your profile
Your Profile: Knowledge, Skills, and Experience
2 years full, clean driving license.- 0-2 years of sales experience in the FMCG sector, with a distinct advantage if experienced in alcohol sales.
- Understanding of the Irish On-Trade, along with some commercial experience, ideally in the spirits industry.
- Comprehensive understanding and practical knowledge of brand building, with a proven ability to execute commercial strategies.
- Skills in influencing and negotiation, coupled with the ability to establish and maintain relationships at all levels.
- Advantageous to have experience activating brands in the On-Trade.
- Strong grasp of balancing commercial delivery with brand-building initiatives.
- Proficient IT skills, utilizing data for insightful interpretation and strategic planning.
- Effective presentation skills, including experience delivering training and presentations.
- Preferable background in bartending, mixology, or hospitality.
- Understanding of commercial and financial acumen.
- Holds a third-level qualification in Commerce, Management, Marketing, or a related field.
- Industry-related qualification (e.g., WSET) desirable but not essential.
- Demonstrates professionalism, credibility, trust, and respect internally and externally.
- Exhibits creativity with an entrepreneurial spirit and a contagious passion for building and developing the On-trade.
- Strong relationship management skills.
- Ability to influence at various organizational levels.
- Adaptable and resilient.
- Works with a commitment to adding value and maintains a strong work ethic.
About us
FMI is a diverse business specialising in Field Management, Brand Management and Distribution and Contact Centre services across multiple sectors including FMCG, Drinks, Utilities, Telco, and Government. Our teams have been representing leading brands in Ireland for over 30 years.
We value our employees and help them grow through training and development opportunities. Our onboarding process sets you up for success, whether you're based in Dublin, Belfast, or out in the field. If you're passionate and enthusiastic about your career, FMI is the place for you.
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