Who are smartbox?
With more than 3.5 million gift sets sold each year in France and Europe, Smartbox group is the European leader in experience gifts.
For nearly 20 years, we have been developing thousands of experiences to offer and as many great moments to live. From the most iconic to the most unusual, Smartbox's mission is to allow everyone to offer their loved ones the possibility of living unique experiences.
Smartbox is a gift with a difference, one that celebrates the growing value of the real experience, both increasingly rare and increasingly precious to the French. Especially among young people, for whom life is also digital, the real experience is increasingly sought after when the acquisition of material goods makes less and less sense.
Offering a Smartbox means offering sensations. Alone or with a partner, with family or friends, whether the experience is exciting, enriching, soothing, surprising, or delicious, whether it is lived close to home or whether it allows you to discover new horizons, Smartbox offers the emotion of a moment lived.
Smartbox is a ready-to-give experience that can be found on our website smartbox.com, at our online partners and in more than 17,500 points of sale, Smartbox boutiques, department stores, supermarkets and specialist retailers.
Summary:
To support the delivery of the CRM Beneficiary strategy and roadmap, ideating and executing multi-channel lifecycle journeys, and continuously optimising performance through data-driven insights and testing. This role requires a mix of creativity, technical CRM knowledge, and strategic thinking to engage, retain, and grow our Beneficiary base.
Requirements
- Main responsibility will be the delivery of best in class email campaigns
o writing creative briefs,
o writing copy/content,
o briefing creative team,
o updating landing pages & creation of promocodes,
o building newsletters and creation of target audiences
o Creating competitions, engagement quizzes and promotions
o Collaboration with key stakeholders e.g. Trading, Legal, Brand
- Optimising of Triggered (Lifecycle) communications and implementation of new ones
- Creation and sending of Mobile Push in line with CRM strategy and planning
- Reporting on the performance of market email communications
o Provision of insights to optimise market communications
Essential Competencies/ skills :
1-2 year’s experience with email marketing or other suitable background (required)
- Efficient with excellent attention to detail
- Strong creativity
- Strong organisation skills
- Analytical
- Strong competency in English
Qualities
We value ‘solution-seekers’, rather than ‘problem spotters’ and we love a positive attitude - people who want to make the most of every day and situation with a belief that we can always find ways to do things better. And people who see the positives in others. We also always appreciate a good sense of humour and vibrant energy. Ideally you will possess these attitudes by the bucket- load and have:
- Knowledge CRM tools an advantage but training will be provided
- Basic knowledge in html/CSS an advantage but training will be provided
- Interest in Data analytics a plus
- Knowledge of Power BI an advantage
- Fluency in another European language an advantage e.g. Spanish, Italian, German, Dutch etc
- Experience working in a fast-paced organisation
