Digital Marketing & Trade Liaison Officer

Position Title : Digital Marketing & Trade Liaison Officer

Reports to: Manager

Go Visit Inishowen (Explore Inishowen CLG) is a community based tourism organisation formed for the purpose of promoting the whole of the Inishowen Peninsula in partnership with all our tourism, business, statutory and community stakeholders.

OUR VISION

Working collectively and collaboratively, locally, regionally and nationally, Explore Inishowen CLG will promote and engage key stakeholders in developing Inishowen’s tourism product as a sustainable initiative which benefits all in the peninsula

VALUES

Go Visit Inishowen aspires to foster an innovative, creative, flexible and adaptive approach and deliver for the Inishowen Peninsula as a whole through a collaborative and inclusive plan. We act with integrity and strive for excellence, infusing all of work with energy and passion and a strong, positive belief in our people and our place.

JOB SPECIFICATION

Job Title: Digital Marketing & Trade Liaison Officer

Reports to: Manager

SALARY: €26,325

Hours of work: 37.5

Job Summary

Go Visit Inishowen is looking for a passionate and dedicated individual to support the growth of economic, social and community contribution of tourism to the Inishowen Peninsula. Digital Marketing & Trade Liaison Officer will be ambitious, creative and a self-driven individual with excellent communication and engagement skills. The Go Visit Inishowen Team will work to deliver on the Go Visit Inishowen Community Tourism Plan 2023-2027 and the Failte Ireland Inishowen Peninsula Destination and Experience Development Plan. The team will harness key opportunities; delivering incremental tourism revenue for Go Visit Inishowen and support the attraction and expansion of visitor numbers thus supporting employment prospects in the peninsula as well as enhancing opportunities for the sustainability, advancement and wellbeing. The Digital Marketing & Trade Liaison Officer should be self-motivated, achieve organisational goals and use time and effort effectively and efficiently. The officer will be adept at selling Go Visit Inishowen as a strong product/service. The officer will have comprehensive knowledge of the tourism sector in the peninsula as well as proficient in responding to visitor/trade needs where appropriate.

The Digital Marketing & Trade Liaison Officer is responsible for (non-exhaustive)

DIGITAL MARKETING

SHOWCASING TRADE MEMBERS ONLINE CONSTANTLY

• Engaging with trade members online. Get their attention by calling them out and tagging them in every associated posts
• Creating original online posts to share on social media channels
• Ensure that each trade member gets an individual post on our platforms as per subscription, and this is recorded.
• Directing traffic to their website via GVI
• Sharing their posts and reels on our story when they copy us in
• Using hashtags within every post to engage larger audiences
• Updating GVI website to include all member listings and keeping their information current. Ensure that any events they have on also get listed.
• Creating blogs which include our subscribers and captivate an audience with informative information about the area for travellers

SHOWCASING THE PENINSULA’S BEAUTY SPOTS

• Using social media to show off our beauty spots to a worldwide audience and entice them to visit
• Create video reels of the surrounding area that capture an online audience
• Creating blogs about beaches, walks, hikes, etc
• Ensure the above are also displayed on our website

SHOWCASING WHAT’S ON

• Researching and updating the What’s On section of the website for Inishowen events and sharing the interesting events online on our social channels
• Create a blog for upcoming events – this can be weekly, monthly and seasonal covering summer events, winter events, etc
• Ensure our trade members are tagged in any events we are advertising by tagging them

GENERAL

• Collect Subscriptions (Joint team effort)
• Liaise with Trade Liaison on event creations that will benefit trade as well as generate money for GVI
• Assist with Visitor Guide Production and update corresponding entries on website
• General updating of Go Visit Website when required
• Creating original artwork for marketing using Canva and the like
• Find out what event the trade would benefit from? Research – build and create an event that’s relevant. i.e digital marketing course that would assist trade members improve online themselves, etc.
• Focus on giving excellent customer care
• Engage with Failte Ireland, Do Visit Donegal, Visit Derry, DEDP, etc to forge relationships and ensure best exposure of all the organisations trade.
• Visitor Services when required
• Hours generally Monday - Friday, but during main tourist season, May-Sep rotering with Visitor Servicing Staff to work Saturdays, and occasional evening work
• Assisting FOH with Visitor Servicing when required

KEEPING METRICS OF DIGITAL MARKETING + EVENTS PERFORMANCE

This is about keeping track of the employee’s growth of GVI online platforms

• Continually correlate Social Media Followers on a regular basis and working with the Manager, set yearly targets for growth.
• Using the various Social Media and Google analytic tools to see which posts capture the biggest audiences and continue to grow.
• Ensure our members are being directed traffic via GVI website – this means linking their webpage to any social media posts from the GVI website links
• Create charts for each of the above in order to record actual metrics which can be reviewed weekly/bi-weekly/monthly with an aim for constant improvement in all areas.

TRADE LIAISON

• Building and maintaining excellent relationships with colleagues and all tourism trade and other tourism entities and community entities/organisations within Inishowen.
• Development of a yearly calendar of events which generate revenue for Go Visit Inishowen.
• Working with other staff. produce the annual Go Visit Inishowen Tourist brochure and ensure website is replicated with this information
• Engage and involve the tourism trade in trade events, shows and participating in annual Tourism brochure/online promotions.
• Provide excellent customer service to trade and visitors.
• Identification of other revenue and funding opportunities for Go Visit Inishowen.
• Building exceptional knowledge on all tourism provisions within Inishowen and ability to communicate positively when selling Inishowen to visitors.
• Managing relationships with other tourism entities and others beyond Inishowen.

QUALIFICATIONS & EXPERIENCE

Essential Criteria-

A strong team player who gets on very well with people, is highly motivated with a positive and enthusiastic attitude.

• Extensive experience in Digital Marketing as well as experience in managing websites and various Social Media platforms
• Good understanding and experience in Google and Social Media analytics
• Possess excellent interpersonal skills with an ability to forge strong working relationships with all staff, the Board, the tourism sector, business partners, the local community and other tourism organisations.
• Customer-focused with experience of dealing with varying industry groups
• IT skills, competent in the use of MS office software and Canva or equivalent design package.
• Excellent organisational skills.
• Ability to collate a wide range of information and to extract relevant data with strong reporting skills.
• Excellent all round communication skills.
• Willing to undertake further training and education to further enhance skills
• Such other duties as the company may from time to time reasonably require.

Desirable criteria

• Previous experience in a similar tourism or business role.
• Good knowledge of Inishowen and/or the North West as a Tourism destination.
• Good experience and understanding of the tourism customer and market dynamics and requirements.

Go Visit Inishowen reserves the right to amend this job description.

Go Visit Inishowen CLG is an equal opportunities employer

*Preference will be given to applicants that are in receipt of a payment from the Department of Employment Affairs and Social Protection. 70% rule applies to this project - i.e. 70% of employees with the exception of the Programme Manager should fulfil the Eligibility criteria – Person in receipt of Jobseeker’s Benefit (JB), Jobseeker’s Assistance (JA), one parent family payment (OPF) or the Jobseeker's Transitional Payment or Persons in receipt of disability allowance (DA), invalidity pension, blind persons pension or other disability benefit or Travellers in receipt of Jobseeker’s Benefit or Jobseeker’s Assistance or one parent family benefit or Stabilised and recovering drug mis‐users or People employed from Tús, Gateway, Community Employment (CE) and Job Initiatives (JI) schemes are deemed eligible. Former RSS workers who were previously CE participants are also eligible or Ex‐prisoners

Apply with CV and Cover Letter

This position is permanent, subject to funding

Closing Date: Monday 4th August, 2025

Job Type: Full-time

Pay: €26,325.00 per year

Benefits:

• On-site parking

Schedule:

• Monday to Friday
• Weekend availability

Work Location: In person

Application deadline: 04/08/2025
Reference ID: Digital, Go Visit, July25