Carrolls Irish Gifts was certified as a Great Place to Work in 2025!
Role Overview:
The Ecommerce Merchandiser will optimize Carrolls Irish Gifts' product assortment across our website and third-party marketplaces to maximize sales, maintain brand consistency, and deliver an exceptional customer experience. This role requires strong analytical, creative, and organizational skills, with a focus on adapting merchandising strategies for both owned and external platforms.
Key Responsibilities:
- Monitor and update inventory levels, pricing, and promotions across all channels, coordinating cross functionally to prevent stockouts or overselling.
- Curate and manage product listings for CarrollsIrishGifts.com, and other marketplaces, ensuring brand consistency and compliance with each platform's requirements.
- Work closely with buyers, marketing, and creative teams to coordinate new product launches, promotional calendars, and content updates for all channels.
- Optimize titles, bullet points, product descriptions, and images, adhering to character limits, keyword best practices, and SEO guidelines.
- Track and analyse sales, conversion rates, and other KPIs across own website and marketplaces, providing actionable insights to improve performance.
- Liaise with external partners, digital agencies, and marketplace support teams to resolve issues and implement best practices.
Required Skills and Experience:
- Proficiency with ecommerce platforms (e.g., Shopify), inventory management, and analytics tools.
- 2+ years' experience in ecommerce merchandising, with direct experience managing Amazon and other marketplaces.
- Strong knowledge of Amazon Seller Central, listing optimization, and marketplace compliance requirements.
- Excellent copywriting skills for product titles, bullet points, and descriptions tailored to marketplace SEO.
- Highly organized, detail-oriented, and able to manage multiple product categories and channels simultaneously.
- Bachelor's degree in business, Marketing, Merchandising, or related field preferred.
Preferred Qualifications:
- Commercially driven, results-oriented, and passionate about Irish products and heritage.
- Adaptable and proactive, with a continuous improvement mindset.
- Strong communicator and collaborator, able to work cross-functionally and with external partners.
Key Performance Indicators:
- Sales conversion rate (website and marketplaces)
- Average order value (AOV)
- Shopping cart abandonment rate
- Add-to-cart rate
- Revenue and margin by product/category
- Product listing quality and compliance
- Customer retention and repeat purchase rate
- Return/refund rate
- Click-through rate (CTR) on featured products and campaigns
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