Are you an experienced marketing professional with a flair for creativity and a passion for innovation? We're on the hunt for a dynamic marketing professional who's ready to make waves! You'll join forces with our Brand Manager and the vibrant Marketing and PR team to orchestrate advertising magic, plan captivating campaigns, and dazzle on social media. If you thrive on creativity, love a good challenge, and have an eye for detail, this is your moment to shine!
Well-established Irish Brand | Excellent Salary & benefits including pension | Hybrid & flexible working | Dynamic and ambitious team | Excellent career progression
Role & Responsibilities:
- Assist the Brand Managers in executing the marketing strategy for the Residential and Countrywide businesses, ensuring that all initiatives comply with our brand guidelines, processes, and procedures.
- Oversee the content strategy for the Residential and Countrywide digital platforms, and manage postings across all company social media channels, including TikTok, Instagram, Facebook, YouTube, X, and LinkedIn.
- Demonstrate proficiency in Canva, with the ability to create visually engaging and professional graphics, presentations, and marketing materials.
- Creating and managing social media campaigns and content calendars on major platforms.
- Writing compelling copy that grabs attention and prompts engagement.
- Create a weekly social media content calendar and schedule posts across multiple platforms.
- Establishing and evaluating social media objectives that align with business goals, and reporting on progress to ensure efforts meet these objectives and contribute to overall success.
- Monitoring and improving content based on user feedback, research and data.
- Contribute to the overall marketing strategy, benchmark industry best practise, be creative and innovative sharing your ideas and learnings across the business.
- Direct point of contact for all Residential and Countrywide offices to support the weekly social media, advertising, and marketing function
- Prepare and deliver presentations and training at residential meetings, admin training days, manager meetings and use these opportunities to actively engage with & seek feedback from negotiators.
- Monitor, review and report on all Residential & Countrywide marketing activity, results & budgets, using analytics to assess campaign success and inform future marketing activity. Provide this to the Residential business in a summarised format monthly via Yammer and email.
- Maintenance of website – creating & maintaining agent profiles, careers section and featured property.
- Ensuring all relevant marketing material is always up to date for the Residential and Countrywide businesses. Distribution of collateral and items to branches - stationery, market appraisal packs, merchandise, and board stickers.
- Direct point of contact for all local sponsorship requests, specifically with any sponsored sports clubs. Organising launch days with local Sherry FitzGerald office and club.
- Assisting with events – logistics, bookings, deliveries, front of house, set up for events, liaising with venues
Skills: Leader Behaviours
- Deliver on your individual performance objectives
- Supports the team by being a team player and showing respect for others
- Strong attention to detail and process is essential
- Strong brand adherence and creative eye
- Strong communication skills with the ability to build and nurture relationships
- Strong organisational and planning skills to meet deadlines in a fast-paced environment
- Strong sense of initiative
- Excellent time management
- Always maintain professional and ethical standards
Functional Capabilities
- Bachelor’s Degree in Marketing/Communications or similar
- Experience in social media, digital advertising or digital communications
- Proficiency in graphic design tools such as Adobe Creative Suite or Canva for video creation, social media graphics, campaign banners, internal comms and email marketing
- Experience writing content in English for web, social media, AI and email
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