Driving good measurement with advertisers will require designing tests (conversion lift, brand lift, attribution etc.) and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. This work will require direct engagement with clients, with media agencies as well as using our third party scaling solutions to help with the set up and running of studies. Conclusions from this work will showcase what good measurement is and how clients can act upon it to drive business impact.
The Marketing Science Partner will also focus on customising existing capabilities or in some cases piloting new, scalable capabilities in partnership with Product, R&D, and Partnerships.
Meta is seeking exceptional candidates to join the Marketing Science team with proven analytical and critical thinking skills as well as familiarity with large data sets, Marketing research and data manipulation tools. To successfully influence how advertisers conduct and use measurement, the candidate should be able to work cross-functionally with internal teams and partner closely with the Sales team.Marketing Science Partner, Mid-Market EMEA Responsibilities
- Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalise “learning agendas”. The best practices and learning agendas will highlight how a client can improve business outcomes
- Work with advertising and industry bodies to create best in class measurement solutions
- Partner closely with sales to manage a set of accounts and prioritize which clients will get servicing from the team
- Support client engagement with third party vendors responsible for setting up and conducting measurement studies
- Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the “learning agenda”
- Design tests to showcase the power of good measurement using client data and Facebook or third-party technology tools
- Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
- Communicate complex research results to a general audience
- Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation
- Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (auction, use of lift tools…)
- Bachelor’s degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
- Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders
- Experience analyzing and manipulating data sets to understand patterns and provide insights
- Proven experience in working with structured and unstructured data-sets, statistical software such as R, SQL and/or Python is a must
- Experience leading at an industry level and with clients
- Ability to communicate technical content to general audience
- Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods
- Experience with digital advertising measurement methods and technologies
- Experience with field experiments, experimental design, survey sampling, and/or panel data
- Proven experience working with app and e-commerce verticals, demonstrating a great understanding of the unique challenges and opportunities within these industries
- Experience in product analytics, business intelligence or marketing analytics
- Experience applying statistical methods to analysis and decision-making
- Understanding of the advertising landscape
- Advanced knowledge of SQL
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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