The Head Plan is on a mission to empower people to unlock their potential and level up in life. We’re an ambitious, fast-growing brand known for our beautifully designed wellness and productivity products, a passionate community, and a relentless belief that anyone can thrive with the right tools and mindset.
Our vision is to be the go-to brand for individuals who want to set big goals, build positive habits, and create lasting change. Whether it’s through our journals, agendas, or soon-to-launch products, everything we do is crafted to inspire clarity, control, balance, and personal growth.
We’re a small, close-knit team based in Glasnevin, with big plans and a start-up energy. The environment is dynamic and creative and every day brings new opportunities. If you love the idea of shaping the future of an empowering, female-founded Irish brand and being a highly visible face of our marketing, read on!
The Role
We’re looking for a social-media-obsessed Marketing Executive with the confidence and creativity to take our brand to the next level online. You’ll be at the heart of our influencer marketing, community management, and brand engagement outreach, follow-up, content sharing, and sparking conversation are your bread and butter. You’ll own the execution of campaigns, keep our marketing engine running smoothly, and act as a key ambassador for The Head Plan.
What You’ll Do
Influencer & Creator Partnerships
- Proactively discover, connect with, and manage relationships with influencers and creators across TikTok, Instagram, YouTube, LinkedIn and emerging channels
- Lead gifting campaigns—sending product, tracking results, following up for content, and keeping the buzz alive
- Manage influencer contracts, payments, and performance reporting
- Creatively re-share influencer and UGC content to maximise reach and brand impact
Social Media & Content
- Be hands-on in creating, scheduling, and posting regular content (Reels, Stories, TikToks, etc.) that reflects our brand values and mission
- Spot and share trending content; drive UGC and spark organic conversations
- Collaborate with our designer on larger campaigns, but bring your own ideas to the table and run with them
Community & Brand Engagement
- Dream up and deliver activations, competitions, and new ways to engage our loyal community
- Actively manage our online presence: reply to DMs, comments, and brand mentions with warmth and positivity
- Champion our mission in every interaction - you are the brand!
Email & Corporate Management
- Handle the marketing inbox: respond to gifting/event/PR queries, manage corporate gifting enquiries, and action requests independently
- Support B2B outreach and nurture key relationships with professionalism and flair
About You
- 2+ years’ experience in a social media, influencer marketing, or community-focused role (agency or in-house)
- Obsessed with Instagram and TikTok - posting, editing, and understanding what works
- Confident and outgoing: you love building relationships online and offline, and are comfortable being a public-facing representative of the brand
- Organised, detail-focused, and proactive-you don’t wait to be told what to do
- Passionate about wellness, productivity, and the mission of The Head Plan
- Excellent written and verbal communication skills with a friendly, engaging style
- Savvy with digital tools (e.g. , Klaviyo, Shopify, Canva, CapCut, etc.)
- Experience managing multiple projects and juggling priorities in a fast-paced, start-up environment
- Bonus: experience in PR, events, or digital campaigns
Why Join Us?
- A chance to shape the future of an ambitious Irish brand with huge growth plans
- High visibility and the opportunity to truly make your mark-your ideas and energy will be felt!
- Dynamic, collaborative environment in a small, supportive team (Glasnevin-based with hybrid flexibility)
- Employee discounts, wellness perks, and early access to new product launches
- Real ownership and trust—no micromanagement, just the support you need to thrive
Application Tips
We’re a selective team and receive a high volume of applications. If you want to stand out, please make sure your application includes:
- A tailored cover letter: Tell us why you’re passionate about The Head Plan, and why you want to join our team specifically. Show us you know our brand and mission.
- Your experience in action: Highlight specific projects, campaigns, or results you’ve delivered in previous roles-especially where you’ve taken initiative or led influencer/social activity.
- Links to your social media: Include your TikTok, Instagram, or any public accounts that showcase your content and engagement style.
- Personality: Let your application reflect your energy, confidence, and communication style-this role is all about being a visible brand ambassador.
- Details, not just job titles: Tell us what you actually did, not just where you worked.
Applications that don’t follow these guidelines are unlikely to be considered. Show us what makes you unique!
Job Types: Full-time, Permanent
Pay: €28,000.00-€32,000.00 per year
Additional pay:
- Performance bonus
Benefits:
- Employee discount
- On-site parking
- Work from home
Schedule:
- Monday to Friday
Education:
- Advanced/Higher Certificate (preferred)
Experience:
- Digital marketing: 1 year (preferred)
Work Location: Hybrid remote in Glasnevin, CO. Dublin