Position Summary
We are seeking a highly motivated and detail-oriented Media Operations Specialist to join our growing team. This role is central to the successful execution of our digital media campaigns, with a primary focus on ad operations, trafficking, and campaign management. The ideal candidate will have a foundational understanding of the ad tech landscape and will be responsible for the day-to-day execution of ad delivery. In addition to core ad operations duties, this role will provide entry-level, hands-on support for our Paid Search and Paid Social teams, assisting in the setup, building and QA of in-platform campaigns. This is an excellent opportunity for an individual with a passion for media technology to expand their skill set across multiple digital marketing channels.
Core Responsibilities (Ad Operations):
- Manage the end-to-end ad trafficking process in Google Campaign Manager (DCM), from campaign setup to launch.
- Build and maintain trafficking sheets in coordination with integrated planning, platform, and analytics teams.
- Generate, test, and implement pixels and ad tags for campaign launches and conversion tracking.
- Complete rigorous quality assurance (QA) and testing of all creative assets to ensure proper functionality across browsers and devices.
- Communicate with vendors and media partners to ensure the proper setup and deployment of campaigns.
- Troubleshoot creative and technical issues that affect implementation, tracking, and/or reporting.
- Coordinate with internal analytics teams to ensure accurate reporting, optimization, and fulfillment of campaign delivery for client dashboards.
- Assist in managing ad verification and brand safety tools to ensure media quality.
- Assist in the setup and management of paid search campaigns in platforms like Google Ads, including keyword research and ad copy creation.
- Support the building of paid social media campaigns from the ground up in platforms such as Meta, LinkedIn, and TikTok.
- Carry out routine, hands-on-keyboard platform tasks as directed, including building audiences, and executing creative refreshes.
- Help monitor daily campaign budget pacing and performance across search and social platforms.
- Assist in pulling data for performance reports for internal analytics and media teams.
- 1-2 years of experience in digital media trafficking, ad operations, or a related role at an agency or vendor.
- A strong understanding of Google Campaign Manager (DCM) is required.
- Familiarity with paid search (Google Ads) and paid social (e.g., Meta Business Manager) advertising platforms is a significant plus.
- A keen eye for detail and a commitment to accuracy.
- Excellent communication and organizational skills, with the ability to manage multiple projects in a fast-paced environment.
- A strong desire to learn and grow within the digital marketing and media technology space.
- Proficiency with the Google Suite (especially Sheets).
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
Insightful, innovative work is our focus, and empathy is the lens we view it all through. See the world through our eyes, here at Connelly Partners.
Connelly Partners is an independent, fully-integrated marketing agency providing strategic planning, creative and content, media planning and buying, digital, public relations, social, search, branded entertainment, integrated production and analytics. We utilize the power of empathy in crafting customized content that leverages creativity, science, intuition and innovation to create productive engagement between brand and audience. Connelly Partners has been long honored a top workplace, including most recently an acknowledgement as a BBJ 2017 Best Place to Work, an AdAge 2016 Best Place to Work, and the AdAge Small Agency Award winner for Best Culture (Gold).
For more information on Connelly Partners, please visit www.connellypartners.com, follow us on Twitter and Instagram (@ConnellyAgency), or like us on Facebook (www.facebook.com/ConnellyPartners).
Connelly Partners is unable to sponsor visas at this time.
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