Irish owned and operated, Travel Department is a leading provider of guided group holidays, delivering memorable holidays to customers in Ireland and the UK. We’ve been operating for nearly 30 years bringing customers to wonderful destinations all over the world. Our team create fully guided group holidays that include everything from flights, accommodation, excursions to iconic sights and experienced local guides. Our customers come back time and time again thanks to our range of incredible destinations and to the best-in-class service that we provide. Headquartered, close to Dublin’s vibrant docks area and the city centre, our greatest strengths are our people, our scale, our market leading position in Ireland and our unrivalled experience. Our team are experts, and all have one crucial thing in common, we are all passionate about travel.
We’re seeking an Online Commercial Executive to join our marketing team. Reporting to the Head of Digital, this pivotal role ensures customers enjoy a seamless, relevant, and engaging experience when researching and booking their next holiday online. You’ll manage the day-to-day upkeep and merchandising of our product portfolio, execute campaign setups and changeovers, and ensure every click along the journey feels effortless. With a keen eye for detail, you’ll spot and resolve website issues with the support of our development agency, craft landing pages that influence customer behaviour, using a data first approach to make changes that boost bookings and CVR.
The Role:
- Own the daily upkeep and merchandising of our websites, ensuring products are well-presented, accurate, and aligned with commercial priorities.
- Execute online campaign setup and changeovers, including creating landing pages, updating banners, managing tactical promotions, product listings and mapping the customer journey through to booking.
- Monitor and optimise the end-to-end customer journey, ensuring messaging, pricing, and navigation are consistent and conversion friendly.
- Support the website development roadmap by identifying feature enhancements, bugs, and optimisation opportunities, while liaising with development agency for implementation.
- Participate in testing, QA, and content checks ahead of new releases.
- Use tools such as Microsoft Clarity and Google Analytics to analyse user behaviour, spot opportunities for A/B testing, help rectify blockers, and recommend improvements to increase conversion.
- Collaborate with marketing colleagues to deliver integrated, on-brand campaigns.
- Carry out regular competitor reviews to identify trends, new features, and best-practice merchandising approaches.
- Share creative feedback on imagery, copy, and design to ensure the site is visually engaging and commercially effective.
- Active member of the marketing team, assisting other channels when required.
Personal Attributes and Skills:
- Meticulous attention to detail and a genuine passion for optimising the online booking experience.
- Experience working with a content management system (Strapi experience a plus).
- Strong understanding of online merchandising principles and how they influence customer journeys.
- Comfortable interpreting user behaviour data and applying insights to improve performance.
- Familiar with CRO best practice and online campaign lifecycles.
- Organised, proactive, and confident managing multiple projects in a fast-paced environment.
- Proficient with Microsoft Word and Excel.
- Familiarity with analytics tools (Microsoft Clarity, Google Analytics 4) and creative tools (Canva, paint.net).
- Basic knowledge of HTML and CSS is an advantage.
- A qualification in Marketing, Digital Marketing, or similar is preferred but not essential.
- A strong interest in travel & tourism is highly desirable.
Benefits:
- 37.5 hour working week.
- Hybrid working available.
- Regular company social events.
- 20 days annual leave pro rata increasing to 25 based on length of service.
- Staff discounts offered on Travel Department and Click&Go holidays.
- Central office based in Dublin 2, served by many transport links.
- Staff travel at certain times per year.
- Dynamic and exciting industry and work environment.
If you think this is the role for you, please email a cover letter along with your CV to [email protected].
The closing date for applications is 25th August 2025.
Only applicants who are selected for interview will be contacted.
Job Types: Full-time, Permanent
Benefits:
- Additional leave
- Bike to work scheme
- Company events
- Employee assistance program
- Employee discount
- Sick pay
Work Location: Hybrid remote in Harmony Row, Dublin 2, CO. Dublin
