At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.
Job Overview
Britvic is seeking a dynamic and compelling Sales Enablement Manager to drive innovation and growth in our AFH (Away From Home) channel. This role is a key enabler in bringing together cross-functional teams to create compelling value propositions that meet customer needs and drive market growth. The successful candidate will be responsible for developing and managing product propositions aligned with Britvic Ireland's strategic goals, conducting market research, gathering customer insights, and collaborating with marketing, sales, and product development teams to ensure cohesive and effective sales propositions.
Requirements
- Develop and refine product propositions for each customer type under the AFH sub-channels based on market research, customer insights, outlet classification, and segmentation.
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Gather and analyze customer feedback to inform proposition development, including co-management of prospecting databases, segmentation, reporting, and management.
- Work closely with cross-functional teams, including marketing, sales, and product development, to ensure cohesive and effective sales propositions.
- Monitor the performance of products and implement improvements as necessary.
- Drive innovation in product propositions to maintain competitive advantage.
- Prepare regular reports on AFH commercial performance, market conditions, and customer feedback.
- Co-develop and maintain the PICOS (Product, Insight, Communication, Occasion, and Service) for each sub-channel, ensuring best-in-class execution.
Skills
- Strong leadership and team management abilities.
- Excellent strategic planning and execution capabilities.
- Strong customer service orientation and relationship management skills.
- Strong analytical skills and ability to interpret market data.
- Strong cross-functional collaboration and stakeholder management skills.
- Excellent communication and interpersonal skills.
- Ability to think creatively and develop innovative propositions.
Experience
- Minimum of 5 years in product management, marketing, or a related field, with a proven track record of success.
Education
A bachelor's degree in Marketing or a related field is desirable, but having the necessary skills and experience is essential for this role.
