The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.
We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.
The ideal candidate is a skilled marketer and a creative thinker that has experience in the EMEA region but is first and foremost a visionary strategist. Candidates should have prior experience designing and executing multi-channel customer experiences and managing ecosystem strategies and implementation.
Responsibilities:
- Delivers small business advertiser adoption and revenue growth goals through innovative strategies, education for priority growth initiatives(s) and campaigns in TikTok's EMEA priority markets (UKI, FR and DACH) as well as consulting for growth strategy in emerging markets (ie. Poland, META region).
- Collaborates across Sales, Product, and Marketing teams to identify regional SMB needs through data, campaigns, and content.
- Develops 1 to many nurturing programs for MPPs , Local partners, Industry bodies for demand generation and product penetration / adoption.
- Develops framework to capture leads from third parties' events and partnerships in specific verticals for example travel and tourism, professional services, fintech.
- Supports regional marketing managers in the identification of key industry events and industry bodies to partner with either to support demand gen or positioning in a given market
- Leads partnership with TTShop Partners across EMEA
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