Responsibilities
TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small. The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community. We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future. The ideal candidate is a skilled marketer and a creative thinker that has experience in the EMEA region but is first and foremost a visionary strategist. Candidates should have prior experience designing and executing multi-channel customer experiences and managing ecosystem strategies and implementation. Responsibilities: - Delivers small business advertiser adoption and revenue growth goals through innovative strategies, education for priority growth initiatives(s) and campaigns in TikTok's EMEA priority markets (UKI, FR and DACH) as well as consulting for growth strategy in emerging markets (ie. Poland, META region). - Collaborates across Sales, Product, and Marketing teams to identify regional SMB needs through data, campaigns, and content. - Develops 1 to many nurturing programs for MPPs , Local partners, Industry bodies for demand generation and product penetration / adoption. - Develops framework to capture leads from third parties' events and partnerships in specific verticals for example travel and tourism, professional services, fintech. - Supports regional marketing managers in the identification of key industry events and industry bodies to partner with either to support demand gen or positioning in a given market - Leads partnership with TTShop Partners across EMEA
Qualifications
Minimum Qualifications: - 5+ years of experience in a marketing role ideally from a product parnter, agency, or technology company - A deep understanding of the Small & Medium Business industry and B2B Marketing with the ability to design and execute content strategies and analyzing content strategy performance - Expert written and verbal communicator, with the ability to articulate abstract concepts - Ability to identify opportunities, develop project scope and independently lead ideation and execution, with confidence in crafting integrated marketing plans encompassing various channel - Experience leading and collaborating across broader teams (Product, Sales, Marketing) to define product value propositions and GTM plans. Preferred Qualifications: - As this role is based in a global organisation, additional language skills would be a benefit to this role - Experience within the adtech industry would be highly desirable - The ability to drive solutions and outcomes in an ambiguous environment would be a plus!
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
