Musgrave is one of the Europe’s most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across the island of Ireland and Spain. Every day we feed one in three people in Ireland through 15 market leading food and beverage brands that include SuperValu, Centra, Frank and Honest and Musgrave Market Place. We support thousands of retail and foodservice family businesses who live and work in the heart of the communities they serve. We are committed to becoming the most trusted and sustainable business in Ireland and we are making changes across the company to make sure that happens. We want to make a positive impact on the world and we will support our suppliers and customers to make a difference too.
We are now inviting applications for the role of PR Executive to join the team.
Purpose of the Role:
As a PR Executive, you will support the execution of consumer public relations strategies and campaigns that build brand love, trust, and visibility across our FMCG portfolio. This role requires an individual that is results driven, passionate about storytelling, media, influencers, the social media landscape and who wants to grow their PR career in a fast-paced, brand-led environment.
Key Responsibilities:
Press Materials & Content Support: Draft and edit press releases, media kits, Q&As, and briefing notes. Ensure all PR materials align with brand tone, messaging and guidelines.
Media & Influencer Engagement: Help identify & build media & influencer relationships, selection and engagement. Manage influencer and ambassador partnerships to drive authentic brand storytelling and engagement. Maintain media lists and influencer databases. Support brand activities, campaign partnerships and media outreach and drops.
Agency Management: Work with the PR management team to co-ordinate and manage agency outputs across all campaigns. Work with agencies to generate on trend/on pulse PR activities.
Campaign Support: Work with the wider PR and marketing teams to support execution of integrated campaigns and sponsorships, including campaign asset management, social media amplification, and internal approvals and comms.
Event & Experiential Management : Assist with planning and executing press events, campaign & product launches, influencer activations, and media briefings. Coordinate logistics and agency support.
Issue Management: Work with the senior team to protect the brand’s public image and consumer reputation.
Media Queries: Respond to media queries un a timely manner, with an aligned position from the business
Media Monitoring & Coverage Tracking: Monitor daily press, blogs, and social media to track brand mentions, competitor activity, and consumer trends that SuperValu should be aware of/act upon. Compile and share regular coverage/activity reports.
Admin & Stakeholder Coordination: Manage internal trackers, calendars, and coverage folders. Support coordination between internal teams, agencies, and other external partners.
Internal Comms: Manage the delivery of relevant timely internal comms highlighting PR , Marketing and Sponsorship activity.
Monitoring Brand Sentiment: Use listening tools and media platforms to help assess consumer and media sentiment. Flag opportunities and risks in real time.
Requirements:
Degree in Communications, PR, Journalism, Marketing or related field.
2–3 years of relevant experience in a PR agency or in-house consumer brand environment.
Excellent written/copywriting and verbal communication skills.
Strong organizational skills and attention to detail.
Interest in consumer trends, pop culture, digital media, and influencer marketing.
Experience with media databases (e.g., Gorkana, Meltwater, Cision) is a plus.
Positive, proactive attitude with a team-player mindset.
Must have ability to muti-task and flex
Opportunities for Growth:
Gain hands-on experience with a leading FMCG brand and working on major PR/Marketing campaigns.
Develop skills in influencer marketing, earned media, brand storytelling, and crisis comms.
Collaborate cross-functionally with marketing, digital, and commercial teams.
Musgrave is an equal opportunities employer.
We encourage applications from diverse candidates. If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know.
TBC
