Join us, be part of more.
We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.
About your team:
We’re the pride of Ireland. Bord Gáis Energy have been powering the nation’s homes and businesses for almost 40 years. But now, we’re so much more than just gas and electric. Through our unique combination of household heroes and energy assets, we’re at the heart of the energy transition in Ireland, strengthening the country’s energy security and helping customers get ready for a net zero future.
Digital Content & SEO Manager
Dublin
We’re the pride of Ireland. Bord Gáis Energy have been powering the nation’s homes and businesses for almost 40 years. But now, we’re so much more than just gas and electric. Through our unique combination of household heroes and energy assets, we’re at the heart of the energy transition in Ireland, strengthening the country’s energy security and helping customers get ready for a net zero future.
Key accountabilities
SEO Strategy & Management:
Develop and implement an effective SEO strategy, focusing on both technical and on-page SEO to improve search rankings, organic traffic, and conversions. Ensure SEO is integrated into all content planning and creation processes
Adapt search strategy to account for the rise of large language models (LLMs) and AI-driven search, incorporating generative search optimisation techniques
Produce monthly SEO reports for senior stakeholders, demonstrating channel performance and contribution to sales and leads.
Coordinate with marketing teams on Digital PR initiatives to boost brand visibility, increase high-authority backlinks, and improve topical authority in search
Technical SEO Management:
Conduct regular technical SEO audits, addressing issues related to crawlability, indexing, page speed, and mobile optimisation. Work with developers to ensure SEO best practices are followed during site updates
Keyword Research & Content Optimisation:
Conduct ongoing keyword research to inform content creation and ensure alignment with search trends. Optimise existing web content, including product pages, landing pages, and blog posts, to improve search engine rankings and relevance
On-Page SEO:
Implement on-page SEO techniques such as meta descriptions, title tags, header tags, and internal linking. Continuously monitor search engine performance to identify areas for improvement
Personalised messaging content (BNA) optimisation:
Lead bi-weekly calls with the customer value management team to prioritise and manage the personalisation content pipeline
Analyse dashboards and performance reports to assess CTR, conversion rates, and content effectiveness
Build optimised content in the CMS to support targeted customer actions
Backlink Strategy:
Develop and execute a strategy to build high-quality backlinks, collaborating with external partners to improve domain authority and enhance off-page SEO efforts
SEO Performance Monitoring & Reporting:
Track and analyse SEO performance using tools such as Google Analytics, SEMrush, and AdThena. Regularly report on organic traffic, rankings, and areas for improvement to internal stakeholders
Content Creation & Management:
Work closely with the Digital Experience Managers, CVM team, Social Media Manager and Designer/Copywriter to support and oversee the creation, optimisation, and management and optimisation of website content across channels. ensuring it is SEO-friendly and aligned with business objectives
Manage the content lifecycle within the CMS and collaborate with the Digital Experience Managers on broader content strategies.
Develop and maintain a content roadmap, identifying gaps and opportunities through competitor benchmarking, keyword research and user behaviour analysis
Ensure all content meets brand guidelines, tone-of-voice, accessibility standards, and SEO best practices
Homepage & IA Management:
Support bi-weekly homepage reviews with stakeholders to assess performance, optimise information architecture (IA), and ensure content is in line with SEO goals and user journey enhancements
Regulatory & Compliance Updates:
Work closely with the Digital Experience Managers to ensure all web content meets legal and regulatory standards, including accessibility and GDPR requirements
Collaborate with legal and compliance teams to maintain up-to-date terms and conditions
Rewards Program Content Management:
Work closely with the Digital Experience Managers and Rewards Manager to manage content updates for the Rewards Program, ensuring alignment with SEO best practices and providing a seamless digital experience for users
Track program engagement and optimise content accordingly
Cross-Functional Collaboration & Stakeholder Management:
Work closely with the Digital Experience Managers, social media and overall marketing team, and development teams to ensure SEO strategies and content updates are implemented effectively. Act as the SEO expert in cross-functional meetings and projects
Ad-hoc Digital Projects and Initiatives:
Lead and manage key digital projects that align with the BGEs digital transformation journey. This may include initiatives such as the integration of new digital tools, trust and 3rd party review scores, website migrations, or pilot programs for new technologies that enhance SEO and content capabilities
Collaborate with cross-functional teams, including Digital Tech Services, marketing, and product development, to ensure project goals are met and SEO best practices are followed throughout.
Stay up-to-date on emerging digital trends and innovations, ensuring the business remains competitive in the evolving digital landscape
Business Expertise
Strong understanding of SEO best practices, technical SEO, and content strategy with a proven track record of driving organic traffic and improving search rankings
Extensive experience in keyword research, on-page optimisation, and managing backlink strategies
Familiarity with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and CMS platforms for content management and optimisation.
Experience managing large-scale content updates and projects, ensuring compliance with regulatory standards and business objectives
Proven ability to collaborate with technical and non-technical stakeholders, driving cross-functional alignment on content and SEO goals
Ability to manage third-party partners and internal stakeholders to execute content updates in alignment with business goals.
Familiarity with Agile methodologies, writing user stories, and working within a sprint framework to deliver content changes efficiently
Proven experience in delivering content for commercial targets, including offers and product pages
Solid understanding of the Irish energy industry, specifically in relation to regulatory requirements for digital content preferred but not necessary
Familiarity with key BGE systems, including Salesforce and CMS tools, to ensure seamless integration of content and workflows.
Strong analytical skills, using data to assess content performance and make improvements that enhance user experience and conversion rates
What we're looking for
Proven expertise in SEO strategy, technical SEO, and content management, with a focus on driving organic growth and improving search visibility
Strong knowledge of SEO tools (e.g., Google Analytics, SEMrush etc) and content management systems, alongside strong analytical skills to assess content performance and drive continuous improvements
Experience collaborating with development teams to ensure technical SEO requirements are met
Excellent project management skills, capable of handling multiple SEO and content projects simultaneously
Proven ability to lead cross-functional teams in delivering digital content strategies that meet business objectives, as well as commercial targets, ensuring alignment with broader marketing and business goals
Previous experience in a similar role & third-level degree in Business, Digital Marketing, CX, UX or a related discipline, or equivalent work experience
Why should you apply?
We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you.
https://www.morethanacareer.energy/bordgais
If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.
Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.
