At the heart of our brand is one simple belief: brows have the power to transform a face, and how you feel. That’s why we’ve built a brow-focused beauty brand grounded in decades of professional experience, a deep love of artistry, and formulas that actually deliver. From our cult-favourite essentials to our growing retail presence, including BROWN THOMAS, ARNOTTS, DUNNES STORES we’re helping people feel confident, one brow at a time.
At BROW AID every product we launch has a purpose and every piece of content we create tells a story. Now, we’re looking for a Social Media Executive to help us share those stories in fresh, creative, and engaging ways across our digital channels.
About the Role:
This is an exciting opportunity for a content-savvy, beauty obsessed creative to bring our brand to life online. You’ll be responsible for planning, creating, and managing content across our social platforms, in particular Instagram, TikTok and You Tube; while building an engaged and loyal community.
From capturing behind-the-scenes moments and creating scroll-stopping Reels, to reacting to trends and supporting product launches, you’ll play a key role in shaping how we show up in the digital space.
Key Responsibilities:
- Plan, develop, and execute a strategic and engaging social media calendar that reflects brand values, key launches, and campaign moments.
- Create, schedule, and publish high-quality content across Instagram, TikTok, LinkedIn, and other platforms.
- Film, edit and repurpose short-form video content (especially Reels and TikToks) in line with trends and visual identity.
- Monitor channels daily and engage with our online community — responding to comments, DMs, and brand mentions with warmth, speed, and professionalism.
- Track and analyse content performance, using insights to inform future content strategy and report on key wins.
- Collaborate with internal teams (marketing, e-commerce, PR, design) to ensure consistency and alignment across campaigns.
- Support influencer activity, brand events, and retail activations with timely social coverage.
- Stay on top of emerging trends, platform updates, and pop culture moments — and know how to tap into them authentically.
Who You Are:
- 1–3 years’ experience in a social media, content, or digital marketing role (brand or agency).
- Confident creating content on your own , including filming and editing short-form video.
- Passionate about beauty and already familiar with how trends translate to the industry.
- Strong visual instincts and understanding of what makes content engaging and shareable.
- Excellent written and verbal communication skills — with a tone that feels human, fresh, and brand-right.
- Naturally organised, deadline-driven, and able to manage multiple projects with ease.
- Familiar with tools like Canva, CapCut, Adobe Creative Suite, or similar.
- A fast learner who thrives in a start-up environment and enjoys working both independently and collaboratively.
- Bonus points if you’ve already worked with influencers, planned content shoots, or built social calendars.
Why Come Work With Us?
We’re a small but mighty team building something meaningful — and we’re doing it with purpose, passion, and a lot of fun. You’ll be working alongside experienced professionals who care deeply about quality, creativity, and community. We value initiative, fresh thinking, and people who aren’t afraid to roll up their sleeves. As a brand that’s leading the way in brow innovation, we’re growing fast, and you’ll have the chance to grow with us, take ownership of your work, and make your mark in a supportive, high-energy environment.
What We Offer:
- A collaborative and empowering work culture
- Creative freedom and the opportunity to bring your ideas to life
- A hybrid working setup (Dublin-based)
- Access to industry events and brand experiences
- Product perks and staff discounts
- Opportunities for development and career progression in a fast-scaling brand
Job Type: Full-time
Pay: €35,000.00-€45,000.00 per year
Benefits:
- Bike to work scheme
- Employee discount
- Work from home
Language:
- English (required)
Work Location: Hybrid remote in Southside, Dublin, CO. Dublin
Reference ID: Social Media Executive
