Group Marketing Coordinator

Toyota Naas has a new role for a Group Marketing Coordinator.

This full time role offers an excellent opportunity for the right candidate to apply their marketing expertise and will suit a marketing executive with 3-5 years practical experience who is eager to showcase their marketing skills. The incumbent will be based equally on Toyota Naas and Monasterevin Motors sites.

We're looking for a dynamic and adaptable individual who can confidently represent the business at community-based events and across social media platforms. The ideal candidate is proactive, collaborative, and equally comfortable engaging with people in person or managing desk-based responsibilities. They should be a strong team player who can also take the lead on initiatives when needed.

The Toyota Principles are #1. Customer First, #2. Respect for all people, and #3.Continuous improvement using Kaizen and Lean 6 Sigma methodologies.

Ideal Candidate

• Have a relevant 3rd level qualification.
• Have 3 to 5 years previous marketing experience, ideally in a busy motor dealership or fast paced business.
• Proactive and confident in representing the business at community-based events, take a proactive approach to initiatives, and collaborate effectively within a team.
• Innovative and creative thinker.
• Excellent interpersonal skills.
• Organisational skills.
• Ability to prioritise competing demands.
• Ability to work under pressure.
• Have a strong work ethic and the ability to work on their own initiative
• Have a valid, clean and full Irish driving licence

Who you are....

• Progressive, ambitious and innovative
• A results-oriented and growth-focused professional with a collaborative approach and upbeat attitude, continuously identifying and implementing strategies to boost sales.
• Outgoing and people focused; can build and maintain excellent business relationships with colleagues, suppliers and partners
• Motivated, optimistic and agile person who is passionate about customers and business growth
• Have the ability to set and deliver on targets
• Have great attention to detail ; You must be able to adhere to stringent brand guidelines and proof read POS material
• Ability to prioritise tasks and activities
• A basic level of graphic design experience would be a bonus

Employee Benefits:

• 60% Staff Discount
• Employee Rewards Scheme
• Employee Referral Scheme
• Free On-site staff parking
• Excellent Career Progression Opportunities
• Bike to Work Scheme

Key Responsibilities

Digital Marketing & Content Creation

• Create engaging content for all social media platforms, including TikTok (minimum twice weekly). Involving all departments.
• Respond to all comments, reviews, and messages across social channels.
• Keep Google Business Profile up to date and manage Google Ads campaigns.
• Regularly update and manage website content and vehicle listings (Done Deal, Cars Ireland, dealership site).
• Ensure all vehicles have up-to-date photos and videos.
• Design marketing materials including flyers, banners, and digital assets.
• Plan and execute email and SMS marketing campaigns.
• Generate and present weekly/monthly reports on impressions, leads, clicks, engagement, and ROI.
• Read and analyse analytics data to propose actionable marketing strategies.
• Act as the face of the marketing team on social media and in local promotions.

CRM & Lead Management

• Ensure all leads are properly captured in the CRM system.
• Monitor daily lead volume and quality to meet business targets.
• Implement touchpoint strategies to keep customers engaged throughout the ownership journey (e.g., personalized anniversary messages, follow-up after service or sale).

Branding & Promotional Activities

• Coordinate branding for all dealership vehicles in advance (e.g., stickers, decals).
• Ensure dealership site is maintained to Toyota brand standards (flags, banners, signage, showroom).
• Organize on-site events such as open weekends and test drive experiences.
• Partner with local influencers, sports clubs, schools, and community groups to expand local reach and brand visibility.

Cross-Departmental Collaboration

• Host bi-monthly meetings with all departments to align marketing strategies and ensure equal exposure.
• Create and promote regular service and parts offers, tracking performance for ROI.

Community Engagement & Local Promotion

• Represent the dealership at community events and station displays.
• Build partnerships with local organizations to increase community presence (schools, homes, local events etc).
• Use local knowledge to create regionally relevant marketing strategies.

Business Development & Budgeting

• Focus on achieving key marketing goals and supporting business growth (e.g., body repair business).
• Develop and manage the quarterly marketing budget.
• Conduct weekly reviews with management to assess performance and re-align goals.

*** At this time we do not require the assistance of recruitment agencies***